The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As a TV executive, your ultimate goal is to make informed content decisions that can bring growth to your platform and retain your audience. The demand data related to a TV series like "Family Guy" can help you to make strategic decisions that can boost your platform's membership and revenue.
One of the key aspects of content valuation is understanding how much a TV series is worth, and demand data informs this idea significantly. By analyzing the demand data for "Family Guy," you can understand how much this title is worth to your platform, allowing you to make perfect content acquisition decisions.
Moreover, demand data informs you of the potential value represented by a title and the interplay between demand and exclusivity, helping you to optimize pricing and determine the best release strategy for your content. For example, the show reached the peak rank of #15 in Mexico, and currently, it has 16.1 times the audience demand of the average show in Mexico in the last 30 days. This indicates that this show is an excellent acquisition opportunity with substantial demand valuation potential, and as such, it should be prioritized during negotiations for any distribution deals.
Furthermore, the demand data for "Family Guy" provides information about its fanbase that can inform your marketing strategy. By analyzing the demand, you can identify what genres are resonating most with your current audience, the best time to release a new episode, and the taste cluster profiles that align with your viewers. It allows you to understand how well your marketing campaign related to a show is holding up and compare it against other shows, making data-driven decisions easier.
With detailed and accurate demand data, you can find new opportunity markets for content distribution and explore potential production of specific content types. You can also identify the most popular genres in your local market, which can help you to decide what content to produce, the right price point, and the optimal release strategy for maximum impact. Equally important is the availability of travelability data, essentially measuring how successful a show is in terms of international appeal; for "Family Guy," its travelability is deemed exceptional, providing you with an idea of its potential global expansion across markets where it is not yet mainstream.
Lastly, the demand data tells you how effective a specific TV series is in subscriber acquisition and retention since it provides additional insight into what titles are driving your platform’s success. For "Family Guy," its remarkable longevity, reach, momentum, and franchisability scores indicate that the show can attract a wide, dedicated fandom while also appealing to new subscribers and generating spin-off opportunities. It also helps to quantify how much content is worth globally, further supporting informed acquisition and programming innovation decisions.
To summarize, demand data for TV shows can inform a variety of action areas that can be very impactful for entertainment executives working in various capacities, including content acquisition, pricing, release strategy and marketing optimization, roster evaluation, franchisability assessment, and international expansion. By using data to understand what is driving audience demand, you can make more accurate and informed decisions that ultimately translate into better content on your platform, which, in turn, boosts your revenue and increases your customer’s satisfaction.
Family Guy's travelability to Mexico in the last 30 days is 36%, which means that the audience demand for Family Guy is 36% of the demand in its country of origin, United States. Click through to another market to discover how well Family Guy travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular FOX‘s Family Guy is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Mexico, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for FOX and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Family Guy, for example, can be assessed for a market e.g. Mexico, which can then be benchmarked against genre averages (e.g. Animated Sitcom), using our globally standardized Demand Expressions® metric.
This page has been enhanced on March 28, 2024, 3:40 a.m. PST using global television demand data from Parrot Analytics for Family Guy in Mexico. We provide our partners with comprehensive television series analyses to help them drive better and more informed content sales strategies. Contact us today to find out more.