The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Demand data provides numerous insights that can aid executives in making more informed content, acquisition, and distribution decisions. For instance, examining demand data for "The Fixies (Fiksiki)" in Mexico provides insights into the show's performance and popularity. With 3.2 times the audience demand of the average show in Mexico over the past 30 days, demand for "The Fixies (Fiksiki)" is good, indicating its popularity among Mexican audiences.
Besides, we can use demand data to analyze "The Fixies (Fiksiki)"'s family genre performance. It ranks at the 97.5th percentile in the family genre in Mexico, meaning that it has higher demand than 97.5% of all family titles in Mexico. By understanding the show's genre performance, executives can make informed decisions about genre-specific content acquisition.
Moreover, examining the show's peak global demand in various countries can provide insights into its international popularity. For "The Fixies (Fiksiki)," the show's number one market globally is Russia, where it achieved outstanding audience demand of 14.7 times the average. Also, the show is highly popular in Ukraine, Romania, Latvia, Estonia, Lithuania, Germany, Poland, and the United States. By analyzing these markets, executives can tailor distribution strategies to maximize the show's audience engagement.
Demand data can also be used to determine the efficacy of a marketing campaign around a show. For "The Fixies (Fiksiki)," we see that late February 2024 saw a demand spike in Mexico, indicating a potential correlation between the marketing campaign and increased audience demand. Therefore, executives can measure the effectiveness of their marketing campaigns for specific shows by examining demand trends.
Finally, demand data can assist executives with content valuation by providing an understanding of the show's overall value. Parrot Analytics' content valuation system can estimate the dollar value contribution of any title, to any platform, in any region, based on global content demand and supply - this system can help executives estimate the show's overall value. By assessing a TV series' ability to drive subscriptions and mitigate churn using demand data, executives can calculate the ROI a specific title can bring to any platform.
In conclusion, executives can utilize demand data for "The Fixies (Fiksiki)" to analyze the show's performance and popularity, determine efficacy of marketing campaigns, assess genre-specific content acquisition, tailor distribution strategies, as well as content valuation. Demand data offers a powerful tool for executives to make data-driven decisions and maximize their audience engagement.
The Fixies (Fiksiki)'s travelability to Mexico in the last 30 days is 13%, which means that the audience demand for The Fixies (Fiksiki) is 13% of the demand in its country of origin, Russia. Click through to another market to discover how well The Fixies (Fiksiki) travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Карусель‘s The Fixies (Fiksiki) is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Mexico, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Карусель and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Fixies (Fiksiki), for example, can be assessed for a market e.g. Mexico, which can then be benchmarked against genre averages (e.g. School), using our globally standardized Demand Expressions® metric.
This page has been updated on March 28, 2024, 7:15 a.m. PST using tv demand datasets from Parrot Analytics for The Fixies (Fiksiki) in Mexico. We provide our partners with smart TV insight to help them drive better and more informed content distribution strategies. Contact us today to find out more.