The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Demand data provides insights that can help entertainment executives make more informed content, acquisition, distribution, and programming decisions. Let's take Parrot Analytics' analysis of the show "Final Space" in Mexico for March 2024 as an example.
One way demand data helps executives is through content valuation. Using demand data, executives can determine the worth of a specific title, estimate its ROI for their platform, its ability to drive engagement, and what titles should be considered a strategic asset. For example, "Final Space" had 2.1 times the audience demand of the average show in Mexico over the last 30 days, indicating good demand and contributing to its overall content valuation.
Demand data also enables executives to make more strategic acquisition decisions. For instance, monitoring titles that are similar to a show like "Final Space," such as "Rick And Morty" or "Bob's Burgers" can provide insights for executives evaluating potential acquisitions. This type of comparison can show executives what type of content exhibits opportunity for acquisition or production.
Furthermore, demand data can help executives understand their content's potential for franchise development or spinoffs. In the case of "Final Space," its franchisability score is listed as good. The demand data shows that the show has potential for spinoff development opportunities, and executives can use this information to make informed decisions on whether or not to expand the brand further.
Additionally, executives can use demand data to inform their release strategy and pricing. The show's demand spiked in late March 2024, which could be attributed to the release of a new episode or other marketing tactics by the platform. Executives can use similar insights to optimize their marketing campaigns around a show's premiere or during critical points in their marketing campaigns.
Overall, demand data can answer a wide range of questions for entertainment executives, such as how much a show is worth, how it can be used to drive engagement, what platforms to target for distribution, what types of content will resonate most with audiences, and how to retain or grow their subscriber base. By leveraging demand data, executives are better equipped to make informed decisions that drive business growth.
Final Space's travelability to Mexico in the last 30 days is 27%, which means that the audience demand for Final Space is 27% of the demand in its country of origin, United States. Click through to another market to discover how well Final Space travels internationally.
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Acquire the best shows from partners such as tbs to fortify your competitive position in Mexico. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Final Space), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Action and Adventure genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as tbs by incorporating country-specific trend and market demand factors for all markets including Mexico. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Action and Adventure. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Final Space, including those that have not even been released. Appeal to your target markets, including Mexico, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular tbs‘s Final Space is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Mexico, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for tbs and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Final Space, for example, can be assessed for a market e.g. Mexico, which can then be benchmarked against genre averages (e.g. Sci-Fi Action), using our globally standardized Demand Expressions® metric.
This page has been changed on April 22, 2024, 2:03 p.m. PST using global tv demand metrics from Parrot Analytics for Final Space in Mexico. We provide our partners with meaningful SVOD know-how to help them drive better and more informed content partnership strategies. Contact us today to find out more.