The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Are you an entertainment executive looking for data-driven insights to inform your content, acquisition, distribution, or programming decisions? Look no further than Parrot Analytics. Our cutting-edge content demand measurement system can provide you with real-time data on any show, in any country, across any platform, allowing you to make more informed business decisions and maximize your ROI.
For example, let's consider the TV series "Forever", which aired from 2014 - 2015. By examining its audience demand over time in different regions, we can draw some useful insights for entertainment executives.
Firstly, by analyzing its recent demand levels in Mexico, we can see that the show's audience demand is good relative to the average TV show in the region over the last 30 days, despite a recent decrease in demand. This information could inform content valuation decisions by helping executives better understand the value of the "Forever" IP in the Mexican market.
Moreover, we can examine the show's audience demand globally across six dimensions: audience demand, travelability, longevity, momentum, franchisability, and reach. "Forever" performs outstandingly across most of these dimensions, indicating strong potential across various markets and platforms. For example, the show's outstanding audience demand in the US and the UK could inform distribution and programming decisions in those markets, while its good demand in other regions could inform acquisition or localization decisions.
Another useful aspect of Parrot Analytics' system is that it leverages the power of affinity analysis to identify other TV shows that have similar fan bases to "Forever", such as "South Park" or "Sneaky Pete". This information could help executives identify opportunities for cross-promotion, brand partnerships, or content bundling to further grow audience demand.
Finally, our system can also provide you with insights on how a show's audience demand is evolving over time (e.g. spikes in demand around specific dates), which could inform programming and marketing decisions. By combining demand data with other sources of information such as social media sentiment or clickstream data, executives can get a more comprehensive and accurate picture of a show's performance and potential.
Overall, the demand data that Parrot Analytics provides can help entertainment executives make smarter, more data-driven decisions when it comes to content, acquisition, distribution, and programming. By leveraging this information, executives can minimize risk, maximize ROI, and better compete in today's rapidly evolving media landscape.
Forever's travelability to Mexico in the last 30 days is 23%, which means that the audience demand for Forever is 23% of the demand in its country of origin, United States. Click through to another market to discover how well Forever travels internationally.
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Acquire the best shows from partners such as abc to fortify your competitive position in Mexico. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Forever), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Drama genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as abc by incorporating country-specific trend and market demand factors for all markets including Mexico. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Drama. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Forever, including those that have not even been released. Appeal to your target markets, including Mexico, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular abc‘s Forever is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Mexico, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for abc and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Forever, for example, can be assessed for a market e.g. Mexico, which can then be benchmarked against genre averages (e.g. Crime Drama), using our globally standardized Demand Expressions® metric.
This page has been refreshed on April 22, 2024, 2:01 p.m. PST using global tv demand content analytics from Parrot Analytics for Forever in Mexico. We provide our partners with deep television analyses to help them drive better and more informed content acquisition strategies. Contact us today to find out more.