The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As entertainment executives, leveraging demand data can help inform decision-making across various areas of the industry. For instance, analyzing the demand data for the show "Fringe" in Mexico from the month of February 2024 reveals valuable insights.
Content Valuation: Demand data enables valuation of "Fringe" for an SVOD platform or content distributor in Mexico. Calculate the ROI this specific title will bring, and assess how a TV series empowers subscriptions and mitigates churn. Demand data reveals the dollar value contribution of any title, to any platform, in any region. Parrot Analytics' content valuation system is based on this demand data and allows for the calculation of the baseline value of a title.
Programming Decisions: Informed programming decisions for linear networks and pay TV networks concerning "Fringe" in Mexico can be made by analyzing audience demand data trends. In February 2024, the show had 5.1 times the audience demand of the average show in Mexico over the last 30 days, indicating good demand. However, audience demand decreased by 21.8% in February 2024, even though demand spiked towards the month's end. This information can inform programming decisions to increase demand for the show in Mexico.
Acquisition Decisions: For TV series financing companies, TV production companies, and entertainment talent agencies, the demand data provides insights on the potential to acquire or produce content. "Fringe" in Mexico achieved the peak rank of #233 and dropped in its rank to 167 spots during February 2024. Demand for the show has been increasing recently, suggesting acquisition or production opportunities.
Distribution Decisions: For OTT platforms and SVOD platforms, analyzing demand data for "Fringe" in Mexico can inform distribution decisions. The demand for the show in Mexico was 39% of the demand in its country of origin, the United States. Leveraging the travelability metric, which quantifies a show's international demand relative to its home market, and the top 10 global markets where "Fringe" is most in-demand over the last 30 days, can reveal opportunities to maximize content distribution globally.
In conclusion, analyzing demand data for a TV show like "Fringe" in Mexico provides entertainment executives with valuable insights that enable informed decision-making. Media companies and professionals can use this information for content valuation, programming decisions, acquisition and production decisions, and distribution decisions. Demand data is a powerful tool for the entertainment industry to stay ahead in a competitive market.
Fringe's travelability to Mexico in the last 30 days is 29%, which means that the audience demand for Fringe is 29% of the demand in its country of origin, United States. Click through to another market to discover how well Fringe travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular FOX‘s Fringe is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Mexico, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for FOX and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Fringe, for example, can be assessed for a market e.g. Mexico, which can then be benchmarked against genre averages (e.g. Sci-fi Drama), using our globally standardized Demand Expressions® metric.
This page has been altered on March 29, 2024, 3:25 a.m. PST using analytics from Parrot Analytics for Fringe in Mexico. We provide our partners with smart TV industry capabilities to help them drive better and more informed content partnership strategies. Contact us today to find out more.