The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, making content decisions that will engage your target audience is crucial for generating success. At Parrot Analytics, we believe that demand data is the key to unlocking valuable insights that can inform your content valuation, acquisition, distribution, and programming decisions. Using the example of "Futurama" in Mexico during March 2024, we can see how analyzing audience demand for a show can help entertainment executives make informed decisions to achieve their business goals.
Content Valuation:
Understanding the economic value of your content is crucial when making decisions on how much to spend on acquiring or producing a TV series. By leveraging demand data, Parrot Analytics' content valuation system calculates the dollar value contribution of any title to any platform in any region. In the case of "Futurama" in Mexico during March 2024, we see that the show exceeded the average demand of TV shows 10.7 times, putting it in the 2.7% of all TV shows. As we can see, the show’s demand has been increasing recently, and it achieved a peak rank of #67 in Mexico. Additionally, understanding how much your show is worth to another streaming platform can inform decisions on what shows you should sell and license to gain a competitive edge.
Acquisition:
When deciding on what type of content you should acquire or produce, it's important to identify the opportunities that exhibit high demand. By analyzing the spikes, surges and trends of demand data, we can make more informed decisions about what shows to acquire or produce. For example, "Futurama" achieved a 14.2% increase in audience demand in Mexico during March 2024. Additionally, understanding how a title drives engagement across the rest of the catalog can help inform acquisition decisions.
Distribution:
When choosing what platforms to distribute your content on, understanding the demand for your show in specific markets can help you target content to the appropriate regions. In the case of "Futurama" during March 2024, we can see that the show outperformed the average title in each of the top 10 global markets where it was most in-demand, including the United States, United Kingdom, Canada, Australia, Russia, Netherlands, Italy, Switzerland, and Germany. Understanding which platforms you should target for distribution of your content can be further informed by demand data.
Programming and Marketing Decisions:
Analyzing audience demand data for your show can inform decisions on programming and marketing. By mapping out the whitest spaces and analyzing top genres that are resonating with audiences in specific regions, we can implement an optimal release strategy and pricing for our content. Affinity and taste cluster analysis can help identify the best talent or brand to partner with to expand our audience, as well as shows that help us to acquire or retain subscribers. Pre-release marketing can also be optimized using demand data to attract the right audience to your show.
In conclusion, entertainment executives can use demand data to make more informed decisions that ultimately lead to more successful content, acquisition, distribution, and programming decisions. By analyzing data-driven insights, you can make more informed decisions that can help you understand the value of your content, acquire content that exhibits the highest demand, distribute more effectively to specific regions, and program and market your content to maximize audience engagement. Parrot Analytics offers the demand data tools needed to succeed in the ever-evolving entertainment industry.
Futurama's travelability to Mexico in the last 30 days is 45%, which means that the audience demand for Futurama is 45% of the demand in its country of origin, United States. Click through to another market to discover how well Futurama travels internationally.
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Acquire the best shows from partners such as Hulu to fortify your competitive position in Mexico. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Futurama), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Our TV audience measurement dataset is truly global. Discover how popular Hulu‘s Futurama is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Over the last 7 days, people who watch Futurama also watch:
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Mexico, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Hulu and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Futurama, for example, can be assessed for a market e.g. Mexico, which can then be benchmarked against genre averages (e.g. Animated Sitcom), using our globally standardized Demand Expressions® metric.
This page has been renewed on April 22, 2024, 2 p.m. PST using demand data from Parrot Analytics for Futurama in Mexico. We provide our partners with valuable television industry workflows to help them drive better and more informed content distribution strategies. Contact us today to find out more.
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