The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, using demand data can help you make more informed content, acquisition, distribution, and programming decisions. The demand data provides valuable insights into what content is popular and trending in specific markets, and can assist in content valuation.
In Mexico, "GAP" is performing well, with 2.7 times the audience demand of the average show over the last 30 days. The show's performance in the romance genre is even more impressive, ranking at the 97.9th percentile, indicating a high level of demand. However, the show's rank dropped by 1569 spots during December, and audience demand decreased by 51.0%, suggesting a need for further investigation into the cause of the decline. The Parrot Pulse for "GAP" provides valuable insights into the show's global performance, with outstanding worldwide audience demand and momentum, while its travelability and franchisability are okay, and reach is good. Another significant datapoint is that "GAP" originated in Thailand, where it has an outstanding audience demand of 2.8x, compared to a demand of 13% in Mexico, indicating the show's travelability potential.
Using demand data from the top 10 markets where "GAP" is most in-demand over the last 30 days, we find that the show outperforms the average TV show. Its popularity ranking in the Philippines is second to Thailand, indicating strength in the region. Mexico is another of its top 10 markets, in which the show is performing well, indicating the show's potential value to platforms looking to expand around the world.
Demand data can also assist in decisions regarding supply and demand. For example, the level of demand for a current show like "GAP" can help in deciding what type of content would exhibit opportunity for acquisition, or what content should be produced. Using such data can help maximize a platform’s investment in content and ensure a greater probability of customer success.
In conclusion, entertainment executives can use demand data to determine a show's value, identify optimal release strategies, assess a show's ability to drive subscriber acquisition and mitigate churn, identify comparable titles in the market, uncover under-monetized titles, and approach strategic partnerships to expand the audience. Demand data such as found in "GAP"s performance statistics help to make informed content decisions that create more prominent hits across market segments worldwide.
GAP (ทฤษฎีสีชมพู)'s travelability to Mexico in the last 30 days is 14%, which means that the audience demand for GAP (ทฤษฎีสีชมพู) is 14% of the demand in its country of origin, Thailand. Click through to another market to discover how well GAP (ทฤษฎีสีชมพู) travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Channel 3‘s GAP (ทฤษฎีสีชมพู) is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Mexico, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Channel 3 and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for GAP (ทฤษฎีสีชมพู), for example, can be assessed for a market e.g. Mexico, which can then be benchmarked against genre averages (e.g. Romantic Drama), using our globally standardized Demand Expressions® metric.
This page has been modified on March 29, 2024, 12:55 a.m. PST using television demand metrics from Parrot Analytics for GAP (ทฤษฎีสีชมพู) in Mexico. We provide our partners with deep media industry analyses to help them drive better and more informed content licensing strategies. Contact us today to find out more.