The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As a TV executive, how can you use the demand data for "Good Trouble" in Mexico to make more informed content decisions?
First and foremost, knowing that "Good Trouble" has 3.4 times the audience demand of the average show in Mexico in the last 30 days and that only 8.6% of all TV shows have this level of demand, this indicates that this show is popular among viewers in Mexico. Additionally, the increasing demand for the show in recent months indicates that it is gaining popularity in the market. Hence, executives can consider acquiring the series or investing in locally produced content similar to "Good Trouble".
It's also crucial to note that "Good Trouble" has a high percentile rank in the romance genre at 98.4%, meaning that the series has higher demand than 98.4% of all romance titles in Mexico. This tells executives that there is a strong audience for romance content in Mexico, and they could consider investing in similar romantic shows to attract this audience.
Furthermore, the Parrot Pulse indicates that "Good Trouble" has a high reach, meaning that a significant number of people have expressed demand for this show. As such, it makes sense for network executives to program the series during primetime or other peak viewing periods, to maximize viewer engagement.
Lastly, examining the show's popularity in other markets can inform programming decisions and help identify areas where "Good Trouble" has the most potential for success. For example, the show is in-demand in Canada, Netherlands, Australia, United Kingdom, Slovenia, Germany, and Kenya. This information can be used to plan the distribution of future seasons, spin-offs, or related content, with an eye toward international audiences.
Overall, demand data can help TV executives make better content decisions that cater to specific markets and viewer tastes. It can also inform acquisition and distribution strategies by identifying which shows are popular in different regions and have the potential to drive new subscriptions. In this way, utilizing demand data can ultimately help companies maximize their content valuation and return on investment.
Good Trouble's travelability to Mexico in the last 30 days is 15%, which means that the audience demand for Good Trouble is 15% of the demand in its country of origin, United States. Click through to another market to discover how well Good Trouble travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Freeform‘s Good Trouble is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Mexico, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Freeform and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Good Trouble, for example, can be assessed for a market e.g. Mexico, which can then be benchmarked against genre averages (e.g. Teen Drama), using our globally standardized Demand Expressions® metric.
This page has been revised on March 29, 2024, 3:27 a.m. PST using global tv demand metrics from Parrot Analytics for Good Trouble in Mexico. We provide our partners with meaningful OTT competencies to help them drive better and more informed content licensing strategies. Contact us today to find out more.