The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As a TV executive working for an OTT platform, understanding audience demand plays an important part in making informed content, acquisition and programming decisions. Parrot Analytics' demand data provides insights on how to optimize content creation, distribution, and marketing.
One valuable insight from the demand data analysis on "Grimm" in January 2024 in Mexico is that the show's demand is good and has been increasing recently. Its demand is 2.9 times the audience demand of the average show in Mexico, and the show has higher audience demand than 97.7% of all titles in the mystery genre within the country.
Demand data can also help in assessing content valuation. Parrot Analytics' content valuation system is based on measuring demand data and reveals the dollar value contribution of any title, to any platform, in any region. With the information available on "Grimm's" audience demand, a TV executive can estimate the economic value of this show to their platform in Mexico, and potentially in other regions.
Moreover, examining the top 10 global markets where "Grimm" is most in-demand over the last 30 days can help explain how valuable this show is globally. Here, "Grimm" outperforms the demand of the average TV show in each of these markets. The United States is "Grimm"'s number one market globally with outstanding audience demand of 8.1x, followed by South Africa, where demand is also very high.
Understanding audience demand for "Grimm" enables a TV executive to make more informed programming decisions by assessing this show's ability to drive subscriptions and mitigate churn. Additionally, this data can help in assessing strategic decisions for content acquisition and distribution decisions, such as which platforms to target for distribution of the content, and how to optimize pricing to increase demand.
In summary, Parrot Analytics' demand data provides valuable insights into the audience demand for TV shows like "Grimm." By using these insights, a TV executive can optimize their content creation, distribution, and marketing strategies, leading to more informed content, acquisition and programming decisions. By using the content valuation system based on demand data such as Parrot Analytics offers, they can even understand the dollar value contribution of any title.
Grimm's travelability to Mexico in the last 30 days is 15%, which means that the audience demand for Grimm is 15% of the demand in its country of origin, United States. Click through to another market to discover how well Grimm travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular NBC‘s Grimm is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Mexico, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for NBC and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Grimm, for example, can be assessed for a market e.g. Mexico, which can then be benchmarked against genre averages (e.g. Procedural Drama), using our globally standardized Demand Expressions® metric.
This page has been refreshed on March 29, 2024, 4:36 a.m. PST using demand analytics from Parrot Analytics for Grimm in Mexico. We provide our partners with valuable television industry competencies to help them drive better and more informed content distribution strategies. Contact us today to find out more.