The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As a TV executive, you can use demand data to make more informed content, programming, acquisition, and distribution decisions. The analysis of "Haikyu!!" in Mexico during March 2024 is a perfect example of how demand data can help you understand audience preferences and make better decisions.
Content Valuation: One of the major benefits of using demand data is content valuation. Using demand data, you can estimate how much a specific title brings in revenue contribution to a given platform or region. "Haikyu!!" has 2.7 times more demand than the average show in Mexico, indicating good demand. You can generate a reasonable valuation of its contribution to your platform by taking into account audience demand, supply, and historical data on similar titles.
Understanding your audience: By analyzing the demand trends of your audience, you can extract a wide range of insights. For instance, you can determine which genres are most popular among your audience, the most demanded titles, which titles have a following that needs building and cross-market opportunities to expand viewership. The analysis also shows that fans of "Haikyu!!" are also interested in other shows, so you can use this information to recommend movies and shows to your audiences.
Optimizing your marketing campaign: With demand data, you can optimize your marketing campaign before the premiere of a series. The Parrot Pulse for "Haikyu!!" reveals that it has an outstanding performance across six dimensions, including worldwide audience demand and travelability. You can use this information to develop a marketing campaign to capitalize on the growing demand in Mexico.
Acquisition: Understanding the performance of existing shows can help you identify potential acquisition targets. You can use demand data to determine which genres and types of content are in demand, which can help you decide where to invest in new content. The analysis highlights that sports titles with high demand like "Haikyu!!" would be great acquisition targets to add value to your library.
Content Distribution and Programming: Finally, audience demand can provide insights into optimal release strategies and programming decisions. The analysis shows that demand for "Haikyu!!" in Mexico decreased by 38.5% in March, but demand spiked at the end of the month. This information can help you to decide on the best release strategy for your content or how to distribute and program content across different markets.
In conclusion, demand data provides insights into consumer preferences and helps entertainment industry professionals make informed decisions. "Haikyu!!" analysis is an excellent illustration of how demand data can support content valuation, programming and acquisition, establishment of marketing campaigns, understanding audience trends and optimizing content distribution.
Haikyu!! (ハイキュー!!)'s travelability to Mexico in the last 30 days is 12%, which means that the audience demand for Haikyu!! (ハイキュー!!) is 12% of the demand in its country of origin, Japan. Click through to another market to discover how well Haikyu!! (ハイキュー!!) travels internationally.
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Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Mexico, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for MBS and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Haikyu!! (ハイキュー!!), for example, can be assessed for a market e.g. Mexico, which can then be benchmarked against genre averages (e.g. Japanese Animation), using our globally standardized Demand Expressions® metric.
This page has been updated on April 22, 2024, 2:01 p.m. PST using tv demand content analytics from Parrot Analytics for Haikyu!! (ハイキュー!!) in Mexico. We provide our partners with deep content analyses to help them drive better and more informed content licensing strategies. Contact us today to find out more.