The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an OTT platform executive, you can use demand data to inform your content acquisition decisions. Looking at the case of "Harley Quinn" in Mexico during January 2024, we can see that the show has good audience demand, which has been increasing recently. By examining the demand for this show on a 1-year rolling basis vs the demand in the last 30 days, we can tell that "Harley Quinn" has decreased in popularity in the past 30 days. This information is paramount in making informed acquisition decisions as it tells you that it may not be wise to spend too much money on this show at this point.
Additionally, demand data can inform distribution and programming decisions. For instance, using the Parrot Pulse measure for "Harley Quinn," you can tell that the show has outstanding international demand. This information shows that the show has a high travelability factor, which means that it can be profitable to license or distribute the show in other countries. By knowing where people express more demand for the show, you can also make informed content distribution decisions, as you'd know which markets to target.
Furthermore, demand data can inform pricing decisions in content valuation. You can use demand data to determine the value of a show-like "Harley Quinn." The Parrot Analytics content valuation system is powered by global content demand and can reveal the dollar value contribution of any title, to any platform, in any region. Knowing the show's audience demand in different markets helps to inform price decisions, as you'd know how much it's worth.
Demand data also helps to inform subscriber acquisition and retention decisions. For instance, you can look at which shows the current audience likes and acquire similar titles using demand data. This data can also inform marketing decisions, like optimizing your marketing campaign ahead of the premiere by checking the demand for similar titles. Additionally, by examining taste clusters, a TV executive can learn more about their current audience and what they like.
Finally, you can use demand data to inform content creation decisions by looking at which types of content exhibit an opportunity for acquisition or production. Developing spin-offs or franchises of existing content, such as "Harley Quinn," is also another way of monetizing IP, as franchisability metrics reveal the spin-off potential for a title.
Harley Quinn's travelability to Mexico in the last 30 days is 19%, which means that the audience demand for Harley Quinn is 19% of the demand in its country of origin, United States. Click through to another market to discover how well Harley Quinn travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular dc universe‘s Harley Quinn is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Mexico, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for dc universe and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Harley Quinn, for example, can be assessed for a market e.g. Mexico, which can then be benchmarked against genre averages (e.g. Superhero Series), using our globally standardized Demand Expressions® metric.
This page has been reconstructed on March 3, 2024, 1:02 p.m. PST using global television demand data from Parrot Analytics for Harley Quinn in Mexico. We provide our partners with extensive TV competencies to help them drive better and more informed content partnership strategies. Contact us today to find out more.