The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
If you're an entertainment executive, and you want to make an informed decision about whether or not to acquire, distribute, or produce a show like "House," you need to understand how much demand there is for it and why. That's where demand data comes in.
Using Parrot Analytics' demand data for "House" in Mexico, you can answer a range of questions that will help you make better strategic decisions. For instance:
- How much is "House" worth? The Parrot Analytics content valuation system uses demand data to reveal the dollar value contribution of any title, to any platform, in any region. In Mexico, "House" has 9.6 times the audience demand of the average show. It ranks at the 99.8th percentile in the mystery genre, and its audience demand has been steadily increasing. This suggests that "House" is a valuable asset for any platform looking to acquire content with high demand.
- Can "House" succeed in Mexico? By looking at the show's demand metrics in Mexico, you can see that demand for it has been steadily increasing, and it achieved its peak rank of #51 in Mexico during March. This indicates that there is high potential for the show to find success in Mexico, especially given its outstanding demand metrics in other global markets.
- Who are the target demographics for "House" in Mexico? By examining the other shows that fans of "House" like in Mexico, such as "South Park", "The Last Of Us", and "Breaking Bad," you can get a sense of which demographics might be most interested in "House." This can help you tailor your marketing efforts accordingly.
- How can we increase visibility of "House" in Mexico? By analyzing the show's demand spike in late March, you can gain some insights into how its visibility could be increased in Mexico. This information can inform decisions about promotional strategies, marketing campaigns, and other efforts to boost the show's visibility and appeal.
- Would "House" work as part of a franchise? By examining the show's outstanding franchisability score (i.e. its spin-off potential), executives can consider whether or not this show could work as part of a franchise on their network. The show has already had a long run and has a large number of episodes to work from, making it a potentially good candidate for spin-offs or other franchise opportunities.
Overall, demand data provides a range of insights that entertainment executives can use to make more informed decisions about content acquisition, distribution, and production. By examining demand metrics like those for "House" in Mexico, executives can identify valuable assets, target specific demographics, increase visibility and reach, and even identify potential franchise opportunities.
House's travelability to Mexico in the last 30 days is 32%, which means that the audience demand for House is 32% of the demand in its country of origin, United States. Click through to another market to discover how well House travels internationally.
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Acquire the best shows from partners such as FOX to fortify your competitive position in Mexico. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. House), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Our TV audience measurement dataset is truly global. Discover how popular FOX‘s House is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Mexico, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for FOX and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for House, for example, can be assessed for a market e.g. Mexico, which can then be benchmarked against genre averages (e.g. Medical Drama), using our globally standardized Demand Expressions® metric.
This page has been refreshed on April 18, 2024, 2:02 p.m. PST using tv demand content analytics from Parrot Analytics for House in Mexico. We provide our partners with essential television competencies to help them drive better and more informed content licensing strategies. Contact us today to find out more.