The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you always strive to make informed content-related decisions. That's where demand data comes in - it can help you to make executive decisions about what content to create, acquire, or distribute. Let's take a look at the show "Ink Master" as an example of how demand data can be used to make informed executive decisions.
Content Valuation:
"Ink Master" has a demand that is 6.0 times the audience demand of the average show in Mexico over the last 30 days. This indicates that it has high demand in Mexico, which could be used to estimate its content value to audiences in Mexico. If you were a content distributor or an SVOD platform, demand data would help you to set a fair price for this show.
Programming Decisions:
"Ink Master" has a high demand compared to its peers in Mexico. This show belongs to the reality genre, and its demand in Mexico places it in the 99.5th percentile of all reality titles in the country. If you were a linear network or pay TV network, this data would help you to make programming decisions about what content to air in this genre. Furthermore, it is essential to understand which other shows are popular among "Ink Master" fans, such as "The Real Housewives Of Beverly Hills" and "Rick And Morty". This information can be used for future acquisition of similar genre content to attract more fans that like "Ink Master" type shows.
Distribution Decisions:
The data on the top ten global markets where "Ink Master" is in demand can help you to make decisions on where to distribute "Ink Master" regionally or globally. For instance, this show has 9.6 times the demand in the United States - its home market. In contrast, demand is good in France and South Africa. This information can be used to optimize the distribution strategy to generate more revenues by distributing content where it is in demand.
Acquisition Decisions:
To justify acquisition expenses, demand data can be used to calculate the return on investment for acquiring "Ink Master." If you can create a financial model of the predicted return on investment (ROI) based on a specific budget for this show, it can be used to justify the decision. Furthermore, demand data can be used to validate the investment made in acquiring the content for the platform, and to adjust the marketing budget accordingly - or in this case, the budget made for distribution.
In conclusion, demand data can be used at almost every step in the content creation, acquisition, and distribution process. Demand data is a valuable tool that can help you make informed strategic decisions, as it allows you to quantify the value of any title or library to a platform, to estimate return on investment, to optimize distribution, and to understand the popularity of different genres in specific markets.
Ink Master's travelability to Mexico in the last 30 days is 26%, which means that the audience demand for Ink Master is 26% of the demand in its country of origin, United States. Click through to another market to discover how well Ink Master travels internationally.
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Acquire the best shows from partners such as Spike to fortify your competitive position in Mexico. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Ink Master), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Our TV audience measurement dataset is truly global. Discover how popular Spike‘s Ink Master is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Mexico, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Spike and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Ink Master, for example, can be assessed for a market e.g. Mexico, which can then be benchmarked against genre averages (e.g. Competition Reality), using our globally standardized Demand Expressions® metric.
This page has been amended on April 18, 2024, 2:01 p.m. PST using television demand analytics from Parrot Analytics for Ink Master in Mexico. We provide our partners with deep content workflows to help them drive better and more informed content partnership strategies. Contact us today to find out more.