The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, utilizing demand data provided by Parrot Analytics can be invaluable to make strategic decisions. Let's examine the analysis for the science fiction television series, "Invasion," for the month of March 2024 in Mexico to see how demand data can be used to help decision making across key areas of content strategy.
Firstly, demand data provides a clear indication of content valuation. Parrot Analytics content valuation system uses global content demand and supply to reveal the monetary value contribution of any title to any platform in any region. In the case of "Invasion" in March 2024, the show had 4.1 times the audience demand of the average show in Mexico over the last 30 days, which according to Parrot Analytics, is good. Therefore, if an executive was considering acquiring or distributing content, they would have a clear indication of how much a title like "Invasion" may be worth.
Secondly, demand data enables executives to identify the popularity of a show globally. In the case of "Invasion," it is in the 98.4th percentile of all drama titles in Mexico. Additionally, by examining the top 10 global markets where "Invasion" is most in-demand over the last 30 days, we can see that this TV series outperforms the demand of the average TV show in each of these markets. Knowing the success of a TV show globally can inform programming and acquisition decisions.
Thirdly, demand data can help executives make more informed content decisions in specific regions. In March 2024, "Invasion" had a spike in demand, which could be attributed to promotional marketing or a positive word-of-mouth buzz. Either way, with Parrot Analytics providing a clear indication of audience demand trends, executives in regions like Mexico could identify if content is gaining popularity in real time and determine if they should invest in acquiring or producing similar content in the future.
Lastly, demand data can inform strategic decisions around franchise potential, release strategies, genre preferences, and affinity analysis. The fact that "Invasion"'s franchisability (spin-off potential) is rated outstanding according to Parrot Pulse, executives can consider how they may be able to extend the longevity of the title through spin-offs or remakes. Additionally, knowing genre preferences in various regions could inform programming decisions and could help executives develop content that is tailored to specific audiences.
Overall, demand data from platforms like Parrot Analytics enables entertainment executives across different sectors to make informed decisions based on data points like content valuation, global performance, regional popularity, and franchise potential. These insights can be invaluable in making strategic decisions around content acquisition, distribution, and programming at a time when content is becoming more competitive, and audience preferences are changing rapidly.
Invasion's travelability to Mexico in the last 30 days is 33%, which means that the audience demand for Invasion is 33% of the demand in its country of origin, United States. Click through to another market to discover how well Invasion travels internationally.
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Acquire the best shows from partners such as Apple TV+ to fortify your competitive position in Mexico. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Invasion), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Drama genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as Apple TV+ by incorporating country-specific trend and market demand factors for all markets including Mexico. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Drama. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Invasion, including those that have not even been released. Appeal to your target markets, including Mexico, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular Apple TV+‘s Invasion is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Mexico, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Apple TV+ and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Invasion, for example, can be assessed for a market e.g. Mexico, which can then be benchmarked against genre averages (e.g. Fantasy Drama), using our globally standardized Demand Expressions® metric.
This page has been recreated on April 22, 2024, 2:01 p.m. PST using global demand content analytics from Parrot Analytics for Invasion in Mexico. We provide our partners with far-reaching television industry know-how to help them drive better and more informed content advertising strategies. Contact us today to find out more.