The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, demand data from Parrot Analytics can help you make more informed content, acquisition, distribution, and programming decisions. Let's explore how demand data from Jojo's Bizarre Adventure in Mexico for February 2024 can offer insights to strengthen your decision-making process:
- Content Valuation: Parrot Analytics content valuation system is based on demand data and can reveal the dollar value contribution of any title in any region, including the value of the content library over time. By analyzing the demand data of Jojo's Bizarre Adventure in Mexico, you can estimate the show's worth and determine whether it can be considered a strategic asset by a streaming platform.
- Programming decisions: By studying demand data, you can determine which elements of existing content are most popular with fans globally, as well as which types of content exhibit opportunity to acquire or produce. Additionally, you can map local whitespaces and understand the most popular genres to target in different global markets. For example, if you want to grow your audience and retain current subscribers in Mexico, you may consider acquiring or producing more shows in the action or adventure genre, considering the high demand for Jojo's Bizarre Adventure in this genre and location.
- Acquisition decisions: With data on audience demand, you can quantify the platform-specific marginal revenue contribution of titles and understand how a title drives engagement across the rest of the catalog. Using the demand data, you can estimate the return on investment for a specific title or library on a given platform, as well as assess the show's ability to drive subscriptions and mitigate churn. This can be a valuable tool in making informed decisions about which titles to acquire or distribute.
- Content recommendations and marketing: The data on shows that fans of Jojo's Bizarre Adventure like can be used to generate recommendations for other relevant content that this audience might be interested in consuming. By doing so, you can make informed content decisions that align with the viewers' preference and lead to higher viewer engagement. Additionally, audience demand data can inform pre-release marketing campaigns, optimize release strategies, and ensure that content is being seen by the right audience on the platform.
- Talent acquisition and brand partnership: Through affinity analysis powered by demand data, you can identify the best talent, brands, and TV shows to partner with and expand your audience. This analysis can assist in selecting content that will attract new subscribers to a streamer, grow the existing audience base and retain current ones.
In conclusion, utilizing demand data provided by Parrot Analytics on a title like Jojo's Bizarre Adventure can be an effective way to improve your decision-making process. This demand data can help executives make more informed decisions when it comes to content valuation, programming decisions, acquisition decisions, content recommendations, marketing, talent acquisition and brand partnerships. The insights gained from demand data can lead to more targeted content development, acquisition, and marketing.
Jojo's Bizarre Adventure's travelability to Mexico in the last 30 days is 34%, which means that the audience demand for Jojo's Bizarre Adventure is 34% of the demand in its country of origin, Japan. Click through to another market to discover how well Jojo's Bizarre Adventure travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Tokyo MX‘s Jojo's Bizarre Adventure is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Mexico, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Tokyo MX and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Jojo's Bizarre Adventure, for example, can be assessed for a market e.g. Mexico, which can then be benchmarked against genre averages (e.g. Japanese Animation), using our globally standardized Demand Expressions® metric.
This page has been modified on March 28, 2024, 7:53 a.m. PST using global television demand metrics from Parrot Analytics for Jojo's Bizarre Adventure in Mexico. We provide our partners with essential content capabilities to help them drive better and more informed content sales strategies. Contact us today to find out more.