The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Are you an OTT platform executive looking to make more informed content decisions? Are you a TV series financing company wanting to acquire content or a TV production company that is producing content for distribution? Then leveraging audience demand data is essential to aligning and adjusting your content strategy.
Parrot Analytics' content valuation system measures demand data that relates to content valuation, which is calculated by estimating a given title's marginal revenue contribution to any given platform in any region. Therefore, tracking audience demand data, as we have done for "Joseph From Egypt (José Do Egito)", can reveal details to help with the following questions:
- Content valuation: How can you determine how much to spend on content?
Using the Parrot Analytics content valuation system, that is based on measuring audience demand, the dollar value contribution of any title to any platform in any region can be measured. This approach enables you to quantify the marginal revenue contribution and the audience engagement levels that any particular title can bring to your platform, enabling you to make informed investment decisions.
- Demand data powers Parrot Analytics' content valuation system: How can you quantify a title's platform-specific marginal revenue contribution, and how can you assess the title's ability to drive engagement across the rest of your catalog?
By tracking the audience demand for "Joseph From Egypt (José Do Egito)" over the last 30 days, we can see that it has 2.4 times the demand of the average title in Mexico, with only 8.6% of all TV shows achieving this level of demand. However, the demand for the show has decreased by 68.2% during February 2024. Comparing the show's demand on a rolling-year basis to the last 30 days reveals that the show's popularity has increased. By tracking audience demand data in real-time, you will get an accurate picture of how your content is performing and the content your customers are interested in watching.
- Content valuation leverages Parrot Analytics demand data: Using demand data, how can you calculate the ROI a specific title will bring for any given platform, and how can you assess a TV series' ability to drive subscriptions and mitigate churn?
Tracking audience demand data can help you to predict the likelihood of a title driving subscriptions and retaining viewership. You can assess a show's potential ROI by measuring demand data from specific markets globally and forecasting revenue potential. "Joseph From Egypt (José Do Egito)" has high demand in Brazil, with demand reaching 5.2x the title average, and is also performing well across South America in other markets like Ecuador and Peru.
- Demand uncovers under-monetized titles: How can you find new opportunity markets for content distribution, and how do you show demand for a series is growing?
Tracking global audience demand data can help uncover under-monetized titles and reveal new content distribution markets. Parrot Analytics' Parrot Pulse measures a show's global performance across six dimensions, including travelability, momentum, and its franchise and spin-off potential. It can be seen that "Joseph From Egypt (José Do Egito)" has very low travelability potential, indicating that it has very little international demand. However, it has strong momentum, indicating a growing audience demand for the show.
By leveraging audience demand data from Parrot Analytics, you can inform your content acquisition, distribution and programming strategies. Understanding how your audiences engage with your content, and which titles have the potential to maximize audience engagement and drive profitability for your business, will help you to make informed decisions with greater confidence.
Joseph From Egypt (José Do Egito)'s travelability to Mexico in the last 30 days is 12%, which means that the audience demand for Joseph From Egypt (José Do Egito) is 12% of the demand in its country of origin, Brazil. Click through to another market to discover how well Joseph From Egypt (José Do Egito) travels internationally.
Answer one question and put our thinking to work on your challenges.
Who are you in the industry?
Capture more value from content opportunities in Mexico as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Drama genre and assess the strengths and weakness of the competition’s content e.g. Record TV, leading to increased commercial efficiency and ROI.
Support casting decisions with empirical market data for Mexico. Contact us now to reveal hidden talent insights, through a combination of affinity and trait analysis, encompassing both global and market-based factors to determine who is truly worth an investment. Discover new business opportunities and assess the strengths and weakness of the competition’s offerings including specific titles such as Joseph From Egypt (José Do Egito).
Produce with confidence whilst mitigating downside risks. Contact us now to decrease production risks by combining content genome insights with demand data to increase the likelihood of a successful series: Gain deep insights into character, talent, setting, plot, theme and genre preferences, including Drama. Using audience demand data, explore markets such as Mexico to discover lucrative new sales opportunities whilst evaluating the expected ROI for new series acquisitions such as Joseph From Egypt (José Do Egito) from partners like Record TV.
Studios in Mexico are now empowered to fuse art with science for the next global hit. Contact us to gain deep insights into target audiences’ character, talent, setting, plot, theme and genre preferences (e.g. Drama) - for both local and global content. Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gain a holistic view of future content performance, pre-development.
Are you seeking distribution for Joseph From Egypt (José Do Egito)? Lead global content negotiations with authority. Contact us now to discover if you should prioritize markets such as Mexico, based on country-specific audience demand - including territories where commercial rights have not yet been granted. Apply a demand-based framework to negotiations with potential distribution partners such as Record TV to maximize the deal value. Assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.
Maximize advertising revenues from new audiences in Mexico. Contact us now to leverage a return-focused selection criteria for title acquisition from Record TV by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand for specific titles such as Joseph From Egypt (José Do Egito). Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.
Acquire the best shows from partners such as Record TV to fortify your competitive position in Mexico. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Joseph From Egypt (José Do Egito)), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Drama genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as Record TV by incorporating country-specific trend and market demand factors for all markets including Mexico. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Drama. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Joseph From Egypt (José Do Egito), including those that have not even been released. Appeal to your target markets, including Mexico, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular Record TV‘s Joseph From Egypt (José Do Egito) is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Mexico, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Record TV and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Joseph From Egypt (José Do Egito), for example, can be assessed for a market e.g. Mexico, which can then be benchmarked against genre averages (e.g. Historical Drama), using our globally standardized Demand Expressions® metric.
This page has been changed on March 28, 2024, 1:14 a.m. PST using global demand metrics from Parrot Analytics for Joseph From Egypt (José Do Egito) in Mexico. We provide our partners with extensive subscription-video-on-demand expertise to help them drive better and more informed content advertising strategies. Contact us today to find out more.