The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
For TV executives, demand data is key to making more informed content, acquisition, distribution, and programming decisions. Looking at "Killer Cases" for the month of March 2024 in Mexico, we can see how demand data can be used to guide strategic decisions.
First, content valuation is a crucial part of decision-making, and Parrot Analytics' content valuation system is powered by global content demand and supply. In this case, "Killer Cases" has been performing very well in Mexico, with 2.2 times the audience demand of the average show and an increase in demand over the last 30 days. This indicates that the show likely has a high valuation and could potentially be a strategic asset for a streaming platform seeking to drive subscriptions or reduce churn.
Second, audience demand data can help executives understand the types of content that are most popular in specific regions and globally. In the case of "Killer Cases," we see that it has high demand in Australia, the United States, Sweden, Mexico, Egypt, Canada, Switzerland, Bulgaria, and the Netherlands. Understanding the regional differences in content preferences can inform acquisition and production decisions and enable executives to target specific markets more effectively.
Third, demand data can be used to identify opportunities for growth and to optimize release strategies and pricing. In the case of "Killer Cases," we see that demand spiked in late March 2024 in Mexico, which could indicate an opportunity to invest in marketing and promotional activities around the show.
Fourth, demand data can help executives understand audience tastes and preferences, which can inform decisions around casting, partnering with talent or brands, and developing new content. For instance, we see that fans of "Killer Cases" also like shows such as "The Blacklist," "Dateline NBC," and "Frasier (2023)." Understanding these affinities can inform decisions around casting or partnerships that may help expand the show's audience.
Finally, demand data can be used to inform decisions around distribution and platform fit. In the case of "Killer Cases," we see that its travelability is poor, indicating that it may struggle to attract international audiences. This could inform decisions around distribution and may highlight opportunities for investment in localized content to better compete in specific markets.
Overall, demand data is a key resource for executives in the entertainment industry. From valuing content to identifying opportunities for growth, understanding audience preferences and tastes, and making informed decisions around distribution and platform fit, demand data can guide executives in making more effective and successful decisions.
Killer Cases's travelability to Mexico in the last 30 days is 128%, which means that the audience demand for Killer Cases is 128% of the demand in its country of origin, United States. Click through to another market to discover how well Killer Cases travels internationally.
Answer one question and put our thinking to work on your challenges.
Who are you in the industry?
Capture more value from content opportunities in Mexico as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Documentary genre and assess the strengths and weakness of the competition’s content e.g. a&e, leading to increased commercial efficiency and ROI.
Support casting decisions with empirical market data for Mexico. Contact us now to reveal hidden talent insights, through a combination of affinity and trait analysis, encompassing both global and market-based factors to determine who is truly worth an investment. Discover new business opportunities and assess the strengths and weakness of the competition’s offerings including specific titles such as Killer Cases.
Produce with confidence whilst mitigating downside risks. Contact us now to decrease production risks by combining content genome insights with demand data to increase the likelihood of a successful series: Gain deep insights into character, talent, setting, plot, theme and genre preferences, including Documentary. Using audience demand data, explore markets such as Mexico to discover lucrative new sales opportunities whilst evaluating the expected ROI for new series acquisitions such as Killer Cases from partners like a&e.
Studios in Mexico are now empowered to fuse art with science for the next global hit. Contact us to gain deep insights into target audiences’ character, talent, setting, plot, theme and genre preferences (e.g. Documentary) - for both local and global content. Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gain a holistic view of future content performance, pre-development.
Are you seeking distribution for Killer Cases? Lead global content negotiations with authority. Contact us now to discover if you should prioritize markets such as Mexico, based on country-specific audience demand - including territories where commercial rights have not yet been granted. Apply a demand-based framework to negotiations with potential distribution partners such as a&e to maximize the deal value. Assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.
Maximize advertising revenues from new audiences in Mexico. Contact us now to leverage a return-focused selection criteria for title acquisition from a&e by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand for specific titles such as Killer Cases. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.
Acquire the best shows from partners such as a&e to fortify your competitive position in Mexico. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Killer Cases), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Documentary genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as a&e by incorporating country-specific trend and market demand factors for all markets including Mexico. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Documentary. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Killer Cases, including those that have not even been released. Appeal to your target markets, including Mexico, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular a&e‘s Killer Cases is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Mexico, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for a&e and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Killer Cases, for example, can be assessed for a market e.g. Mexico, which can then be benchmarked against genre averages (e.g. True Crime), using our globally standardized Demand Expressions® metric.
This page has been amended on April 22, 2024, 2:02 p.m. PST using demand data from Parrot Analytics for Killer Cases in Mexico. We provide our partners with comprehensive subscription-video-on-demand competencies to help them drive better and more informed content marketing strategies. Contact us today to find out more.