The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Are you an entertainment executive seeking to take your content strategy to the next level? If so, we have good news! With Parrot Analytics' solutions, demand data can help you make more informed decisions in your content, acquisition, distribution, and programming strategies.
For instance, let us take a look at the Turkish TV series "Kiralık Aşk" and what we can learn from its demand data in Mexico for the month of March 2024. In using demand data, we can provide insights to answer these questions: How popular is "Kiralık Aşk" both globally and in Mexico? Is it performing better or worse than the average show? Who is the audience for "Kiralık Aşk," and what other shows resonate with them? What is the show's potential for global expansion? These insights can be used to inform content, acquisition, distribution, and programming decisions.
From an overall perspective, we can see that demand for "Kiralık Aşk" is good, with 2.3 times the audience demand of the average show in Mexico. Only 8.6% of all TV shows have this level of demand, indicating that it is an above-average performer. However, demand for the show has been declining slightly over the past 90 days, with a 2.4x demand over the average for that time period.
We can also review the show's performance within the romance genre, where it ranks at the 97.5th percentile in March and has higher demand than 97.5% of all romance titles in Mexico. We can also use demand data to map what other shows' audiences resonate with "Kiralık Aşk," which can inform cross-promotion, spin-off, and co-production opportunities.
Examining travelability, or a show's international demand relative to its home market, we see that "Kiralık Aşk" has international appeal, with 38% of its demand in Mexico coming from its home market of Turkey. This presents an opportunity for global expansion, especially since its reach (the number of people expressing demand for a show) and franchisability (spin-off potential) are both rated as okay.
We can also gain insights into how well "Kiralık Aşk" performs over time with longevity and momentum. Longevity measures how well audience demand is maintained over time, and momentum measures the pace of growth. "Kiralık Aşk's" longevity and momentum are both rated as okay, but we see a significant 18.4% increase in demand in Mexico in March. This indicates that the show is currently experiencing an uptick in popularity in Mexico.
In comparing "Kiralık Aşk's" performance over the last 30 days to that of the past year, we see that it has significantly increased in popularity. Its peak demand was 5.0 times the average over the course of the entire year, but it peaked at 3.1 times the average in the last 30 days. This represents a 36.9% increase in demand in the past 30 days and suggests that this show is growing in popularity.
Finally, examining the show's demand in its top 10 global markets, we see that it outperforms the average TV show (1x) in all markets. Turkey, where "Kiralık Aşk" originated, is its number one market globally, with good audience demand of 4.5x. Spain ranks second in terms of global demand. This illustrates the show's potential for global expansion and the opportunity to capitalize on growing international demand.
In conclusion, demand data not only helps us better understand a show's current performance but can also be used to inform the content, acquisition, distribution, and programming decisions of entertainment executives. With Parrot Analytics' solutions, you can ensure that your company's strategy is based on the most relevant and accurate data available and that you are positioning your content for success in the ever-evolving entertainment landscape.
Kiralık Aşk's travelability to Mexico in the last 30 days is 39%, which means that the audience demand for Kiralık Aşk is 39% of the demand in its country of origin, Turkey. Click through to another market to discover how well Kiralık Aşk travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Star TV‘s Kiralık Aşk is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Mexico, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Star TV and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Kiralık Aşk, for example, can be assessed for a market e.g. Mexico, which can then be benchmarked against genre averages (e.g. Romantic Comedy), using our globally standardized Demand Expressions® metric.
This page has been reconstructed on April 18, 2024, 2:05 p.m. PST using global tv demand metrics from Parrot Analytics for Kiralık Aşk in Mexico. We provide our partners with valuable media industry know-how to help them drive better and more informed content licensing strategies. Contact us today to find out more.