The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
If you're an entertainment executive, you can use audience demand data to make more informed decisions about content acquisition, distribution, and programming. The example of "Kitchen Nightmares" from Mexico in February 2024 illustrates how you can improve your decision-making using demand data.
Content Valuation
You can use audience demand data to evaluate the monetary value of content by providing insight into how much a TV series is worth and how it performs better or worse than others. In the case of "Kitchen Nightmares", demand for the show within the past 30 days had been 5.5 times the average show in Mexico, indicating that the content has strong value. Furthermore, its ranking remained in the top 8.6% of all TV shows. Demand decreasing in recent weeks shows the stretch of decline for the content.
Location-specific demand
Audience demand data can be used to gauge global demand for content. For content owners seeking to market their content on a global scale, demand data provides insights into the popularity of a show in different markets, as well as comparative analysis, such as gaining a better understanding of where a series is more popular than others. "Kitchen Nightmares" in February 2024 had outstanding audience demand in several other countries, including the United States, United Kingdom, Canada, Australia, and several other countries, indicating it has global appeal.
Concept testing and supply-demands
Using demand data is a valuable resource for testing new show concepts and determining which shows audience prefers. Suggestions for popular shows that fans of "Kitchen Nightmares" like, such as "MasterChef (US)", "Rick And Morty", "Law & Order: Special Victims Unit", can be effective in creation and acquisition of shows that will attract audiences. Supply-and-demand analysis can be done to determine if a particular type of content warrants investment.
Distribution Strategy
OTT and SVOD platforms, TV production and distribution companies need to conduct due diligence when acquiring content and ensure content aligns with their audience. Parrot Analytics can define the potential reach and general appetite of a particular user population for a show. In the case of "Kitchen Nightmares," demand for the show was at an all-time high in the middle of February in Mexico, which could influence distributors and allow them to plan a well-timed release.
Audience Retention and Acquisition
Using audience data equips you to make better resolutions about retaining current customers and attracting new ones. An audience analysis of "Kitchen Nightmares" suggests that the series was very popular in the reality genre, attracting more audience demand than 99.4% of all reality titles in Mexico during February 2024. Producers and distributors can use this information to increase customer loyalty and appeal to new subscribers. Perhaps you could use more context surrounding why there was a significant drop in audience demand for Mexico following this peak, what led to the decrease, and how to retain demand following a steep decline.
Kitchen Nightmares's travelability to Mexico in the last 30 days is 12%, which means that the audience demand for Kitchen Nightmares is 12% of the demand in its country of origin, United States. Click through to another market to discover how well Kitchen Nightmares travels internationally.
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Produce with confidence whilst mitigating downside risks. Contact us now to decrease production risks by combining content genome insights with demand data to increase the likelihood of a successful series: Gain deep insights into character, talent, setting, plot, theme and genre preferences, including Reality. Using audience demand data, explore markets such as Mexico to discover lucrative new sales opportunities whilst evaluating the expected ROI for new series acquisitions such as Kitchen Nightmares from partners like FOX.
Studios in Mexico are now empowered to fuse art with science for the next global hit. Contact us to gain deep insights into target audiences’ character, talent, setting, plot, theme and genre preferences (e.g. Reality) - for both local and global content. Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gain a holistic view of future content performance, pre-development.
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Maximize advertising revenues from new audiences in Mexico. Contact us now to leverage a return-focused selection criteria for title acquisition from FOX by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand for specific titles such as Kitchen Nightmares. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.
Acquire the best shows from partners such as FOX to fortify your competitive position in Mexico. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Kitchen Nightmares), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Reality genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as FOX by incorporating country-specific trend and market demand factors for all markets including Mexico. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Reality. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Kitchen Nightmares, including those that have not even been released. Appeal to your target markets, including Mexico, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular FOX‘s Kitchen Nightmares is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Mexico, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for FOX and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Kitchen Nightmares, for example, can be assessed for a market e.g. Mexico, which can then be benchmarked against genre averages (e.g. Cooking Reality), using our globally standardized Demand Expressions® metric.
This page has been enhanced on March 28, 2024, 7:05 p.m. PST using global tv demand content analytics from Parrot Analytics for Kitchen Nightmares in Mexico. We provide our partners with extensive TV series know-how to help them drive better and more informed content advertising strategies. Contact us today to find out more.