The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
For entertainment executives looking to make more informed content or acquisition decisions, demand data provides valuable insights that can aid in the decision-making process. Taking "La Academia" as an example, let's explore how demand data can inform content and acquisition decisions.
One way that demand data can inform content valuation is by revealing the dollar value contribution of any specific title to any platform. In this case, "La Academia" has an outstanding demand in Mexico, with 18.0 times the audience demand of the average show over the last 30 days. Further, the show achieved the peak rank of #7, which indicates that it has a high value for the network that airs it. These metrics suggest that "La Academia" is a strategic asset for any streaming platform in Mexico.
Demand data can also be leveraged to determine how much to spend on content. By utilizing Parrot Analytics' content valuation system, executives can calculate the ROI a specific title will bring for any given platform effectively. Using the demand data, executives can also assess "La Academia's" ability to drive subscriptions and mitigate churn. With an outstanding audience demand across all platforms globally and travelability that is okay, the show has excellent spin-off potential, indicating that it can be monetized to its maximum potential.
Demand data can help in programming decisions, specifically in optimizing release strategy and pricing. For instance, the spike in audience demand for "La Academia" mid-October warrants releasing an episode during that time to keep the show's audience engaged. Parrot Analytics can provide geographical demand data, including the top ten global markets, to inform expansion planning and cross-promotion.
Demand data can also inform acquisition decisions by allowing executives to compare the performance of different content titles against one another. In this scenario, executives can compare the audience demand for "La Academia" to the average demand for shows in Mexico. The show achieved outstanding audience demand of 12.7 times the average in Mexico, which means any other shows considered for acquisition should be measured against this high standard in the Mexican market.
In conclusion, demand data is a valuable tool that can help inform strategic decisions in the entertainment industry. By providing insights on content valuation, programming, acquisition decisions, and more, demand data can help executives make more informed decisions that can improve the performance, reach, and engagement of a network's content portfolio. It can also aid executives in identifying and capitalizing on opportunities, such as monetizing high-performing content like "La Academia" through spin-offs and franchising.
This is La Academia's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well La Academia travels internationally.
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Acquire the best shows from partners such as TV Azteca to fortify your competitive position in Mexico. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. La Academia), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Our TV audience measurement dataset is truly global. Discover how popular TV Azteca‘s La Academia is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Mexico, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for TV Azteca and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for La Academia, for example, can be assessed for a market e.g. Mexico, which can then be benchmarked against genre averages (e.g. Competition Reality), using our globally standardized Demand Expressions® metric.
This page has been amended on Dec. 8, 2023, 1:02 p.m. PST using tv demand datasets from Parrot Analytics for La Academia in Mexico. We provide our partners with essential television competencies to help them drive better and more informed content advertising strategies. Contact us today to find out more.
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