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TV ratings for La Usurpadora in Mexico. Canal de las Estrellas TV series

La Usurpadora

Original TV Network:
Canal de las Estrellas
Genre:
Drama, Romantic Drama
Release type:
Network
IMDB Rating:
7.2

A pair of twins separated at birth conspire against one's wealthy husband

How well is this TV series doing in Mexico?

Last 30 days
14.9x Difference from market average outstanding
Parrot Analytics has found that the audience demand for La Usurpadora is 14.9 times the demand of the average TV series in Mexico in the last 30 days. 2.7% of all shows in this market have this level of demand.
Title position in demand distribution
Outstanding demand distribution

The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.

The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.

As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.

How fast is demand for La Usurpadora growing?

Last 30 days
-9.0% Change in demand
On a rolling 30-day average basis, we compare TV demand in Mexico for La Usurpadora to the preceding 30 days: Demand has decreased by -9.0%

How is this TV show trending in Mexico?

Last 60 days

The following chart shows a 60-day trend of weekly demand for La Usurpadora compared to the weekly demand of all Romantic Drama titles in Mexico.

Drama performance

Last 30 days
99.6% Percentile rank
La Usurpadora ranks at the 99.6th percentile in the Drama genre. This means La Usurpadora has higher demand than 99.6% of all Drama titles in Mexico
Title position in Drama
percentile-rank-desktop

How well is this TV series doing globally vs. its home market?

Last 30 days
100% Home market travelability

This is La Usurpadora's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well La Usurpadora travels internationally.

How popular is La Usurpadora around the world?

Our TV audience measurement dataset is truly global. Discover how popular Canal de las Estrellas‘s La Usurpadora is in any of the following selected markets. Need data for other markets? Contact Us.

Discover more insights

Over the last 7 days, people who watch La Usurpadora also watch:

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Global TV content analytics for the attention economy

Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Mexico, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.

Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Canal de las Estrellas and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.

Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for La Usurpadora, for example, can be assessed for a market e.g. Mexico, which can then be benchmarked against genre averages (e.g. Romantic Drama), using our globally standardized Demand Expressions® metric.

This page has been altered on April 4, 2020, 9:04 p.m. PST using tv demand datasets from Parrot Analytics for La Usurpadora in Mexico. We provide our partners with essential TV expertise to help them drive better and more informed content acquisition strategies. Contact us today to find out more.