The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, one way to assess the value of a TV show like "La Viuda Negra" is through the analysis of demand data. Parrot Analytics' content valuation system can provide an economic valuation based on global content demand and supply. By using demand data, we can answer questions such as how much a show is worth, how it is performing, and how it drives audience engagement.
With demand data indicating that "La Viuda Negra" has 4.9 times the audience demand of the average show in Mexico, and its demand increasing recently, this show is performing well. As such, the show could be valuable to any platform, and its contribution could be calculated. This could be used to determine how much to spend on content acquisition, as well as assessing the ROI of any given title for any given platform. Demand data can also be used to assess a TV series' ability to drive subscriptions and mitigate churn.
Another way to use demand data is to understand the audience's preferences and help make more informed programming decisions. For example, our analysis shows that the audience for "La Viuda Negra" is also interested in shows like "Ghosts", "Sex Education", and "Dead To Me". This information is valuable when making recommendations for viewers on a platform or creating an optimal programming lineup.
Demand data could also help with distribution decisions, as we can compare the show's performance across different global markets and identify regions where the show is more in-demand. For instance, "La Viuda Negra" is doing particularly well in Mexico and Venezuela, but its demand is also good in the United States, Colombia, Argentina, and Spain.
Moreover, the Parrot Pulse for "La Viuda Negra" measures its global performance across six dimensions. Travelability indicates a show's international demand relative to its home market, with "La Viuda Negra" displaying poor travelability. Companies could use this information to decide whether to acquire or produce content for a specific region based on its travelability measure. Additionally, demand data can help to inform pricing decisions by understanding the demand curve of a particular show in different regions.
In conclusion, using demand data can provide insights to help make more informed content, acquisition, distribution, and programming decisions. Parrot Analytics' content valuation system powered by global content demand and supply can be an effective tool to answer questions of content valuation. Ultimately, this data can help entertainment executives to better understand their audience, improve their content strategies, and remain competitive.
La Viuda Negra's travelability to Mexico in the last 30 days is 42%, which means that the audience demand for La Viuda Negra is 42% of the demand in its country of origin, United States. Click through to another market to discover how well La Viuda Negra travels internationally.
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Acquire the best shows from partners such as Univision to fortify your competitive position in Mexico. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. La Viuda Negra), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Our TV audience measurement dataset is truly global. Discover how popular Univision‘s La Viuda Negra is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Mexico, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Univision and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for La Viuda Negra, for example, can be assessed for a market e.g. Mexico, which can then be benchmarked against genre averages (e.g. ), using our globally standardized Demand Expressions® metric.
This page has been enhanced on April 18, 2024, 2:03 p.m. PST using global tv demand metrics from Parrot Analytics for La Viuda Negra in Mexico. We provide our partners with meaningful subscription-video-on-demand know-how to help them drive better and more informed content licensing strategies. Contact us today to find out more.