The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you are always looking for data that can guide your decision-making process and analyzing demand data can give you valuable insights into the popularity of your shows. The insights generated from demand data can guide you on where to invest your resources and which shows to prioritize on your platform, TV network, or streaming service.
A great example is "La Voz Kids (MX)," which performed quite well in Mexico in February 2024. According to Parrot Analytics demand data, the show had 4.5 times the audience demand of the average show in Mexico over the last 30 days, indicating that the show resonates well with Mexican audiences. Based on the 30-day demand data, "La Voz Kids (MX)" has higher demand than 99.3% of all reality titles in Mexico, indicating that it was in very high demand compared to its competitors in the genre.
Demand data can also guide your decision-making in terms of programming and acquisition decisions. For instance, based on the insights from the Parrot Pulse, it is apparent that "La Voz Kids (MX)" has poor travelability, meaning that its international demand relative to its home market is not the best. Therefore, it would be sensible to prioritize shows that have both domestic and international appeal for global expansion.
Understanding revenue generation and ROI from acquired content is crucial in content valuation. By utilizing demand data, we can calculate how much a title contributes to local and global revenue and help in assessing a title's capacity to drive engagement across the rest of the catalog and brand. This insight can also inform decisions about how much to spend on content acquisition and licensing.
Furthermore, understanding audience behavior and preferences is vital in making informed decisions regarding programming and distribution. Demand data aids with content discovery and recommendations, which can influence how titles are distributed and marketed to the right audience for maximum revenue generation.
In conclusion, demand data provides valuable insights for entertainment executives, which can help them make more informed decisions in acquisition, programming, distribution, and sales. By understanding audience demand, taste clusters, global appeal, and franchise potential, executives can optimize their content portfolio to maximize revenue generation and minimize marketing costs.
This is La Voz Kids (MX)'s home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well La Voz Kids (MX) travels internationally.
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Acquire the best shows from partners such as Canal de las Estrellas to fortify your competitive position in Mexico. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. La Voz Kids (MX)), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Reality genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as Canal de las Estrellas by incorporating country-specific trend and market demand factors for all markets including Mexico. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
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Our TV audience measurement dataset is truly global. Discover how popular Canal de las Estrellas‘s La Voz Kids (MX) is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Mexico, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Canal de las Estrellas and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for La Voz Kids (MX), for example, can be assessed for a market e.g. Mexico, which can then be benchmarked against genre averages (e.g. Competition Reality), using our globally standardized Demand Expressions® metric.
This page has been changed on March 29, 2024, 2:50 a.m. PST using global demand analytics from Parrot Analytics for La Voz Kids (MX) in Mexico. We provide our partners with deep SVOD workflows to help them drive better and more informed content partnership strategies. Contact us today to find out more.