The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you can leverage demand data to make more informed decisions about content acquisition, distribution, and programming. In this article, we will use the case of "Law & Order: Special Victims Unit" to demonstrate how Parrot Analytics' demand data can aid you in making better decisions for your company.
Firstly, demand data informs content valuation by providing you with an objective measure of audience interest. You can use this data to determine how much a series is worth, to estimate the ROI a specific title will bring for any given platform, and to assess a TV series' ability to drive subscriptions and mitigate churn. By calculating the dollar value contribution of a title, you gain insight into the strategic asset value of a series for a streaming platform. Additionally, you can assess the baseline value of a title, the value of a content library to a platform over time, and how a title drives engagement across the rest of the catalog.
For instance, "Law & Order: Special Victims Unit" in Mexico had 12.3 times the audience demand of the average show and is ranking at 99.9th percentile in the crime genre. This outstanding demand indicates the strong value of the show for any platform and provides insights into the value the title can bring for your company.
Demand data can also help you in optimizing content release strategy and pricing. By examining how demand for a title changes over time, you can optimize your release schedule as the demand spikes for "Law & Order: Special Victims Unit" demonstrate. You can also use demand data for optimal pricing.
Demand data can aid in competitive benchmarking by comparing the performance of your content against other titles available on the market. This provides insights into how you can make your content more attractive to the audience in a highly competitive market.
Moreover, demand data can help with subscriber acquisition and retention. You can learn which titles will help you to acquire and retain subscribers, understand which titles should be bought to keep the current audience happy, and recognize which content to acquire or produce, which exhibit the opportunity to increase subscriber base.
Finally, demand data can aid you in strategic planning by answering questions like what elements of existing content fans like the most, which platforms you should target for distribution of your content, which talent, brand, or TV show can help expand your audience, what genres are resonating most with your current audience, and which ones should you focus on to attract new subscribers to your SVOD service.
In conclusion, as an entertainment executive, leveraging Parrot Analytics' demand data provides critical insights that can help you make more informed content acquisition, distribution, and programming decisions that align with your strategic vision. This data is especially helpful in content valuation and optimizing decision-making for pricing and release strategy, subscriber acquisition and retention, and strategic planning overall.
Law & Order: Special Victims Unit's travelability to Mexico in the last 30 days is 42%, which means that the audience demand for Law & Order: Special Victims Unit is 42% of the demand in its country of origin, United States. Click through to another market to discover how well Law & Order: Special Victims Unit travels internationally.
Answer one question and put our thinking to work on your challenges.
Who are you in the industry?
Capture more value from content opportunities in Mexico as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Drama genre and assess the strengths and weakness of the competition’s content e.g. NBC, leading to increased commercial efficiency and ROI.
Support casting decisions with empirical market data for Mexico. Contact us now to reveal hidden talent insights, through a combination of affinity and trait analysis, encompassing both global and market-based factors to determine who is truly worth an investment. Discover new business opportunities and assess the strengths and weakness of the competition’s offerings including specific titles such as Law & Order: Special Victims Unit.
Produce with confidence whilst mitigating downside risks. Contact us now to decrease production risks by combining content genome insights with demand data to increase the likelihood of a successful series: Gain deep insights into character, talent, setting, plot, theme and genre preferences, including Drama. Using audience demand data, explore markets such as Mexico to discover lucrative new sales opportunities whilst evaluating the expected ROI for new series acquisitions such as Law & Order: Special Victims Unit from partners like NBC.
Studios in Mexico are now empowered to fuse art with science for the next global hit. Contact us to gain deep insights into target audiences’ character, talent, setting, plot, theme and genre preferences (e.g. Drama) - for both local and global content. Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gain a holistic view of future content performance, pre-development.
Are you seeking distribution for Law & Order: Special Victims Unit? Lead global content negotiations with authority. Contact us now to discover if you should prioritize markets such as Mexico, based on country-specific audience demand - including territories where commercial rights have not yet been granted. Apply a demand-based framework to negotiations with potential distribution partners such as NBC to maximize the deal value. Assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.
Maximize advertising revenues from new audiences in Mexico. Contact us now to leverage a return-focused selection criteria for title acquisition from NBC by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand for specific titles such as Law & Order: Special Victims Unit. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.
Acquire the best shows from partners such as NBC to fortify your competitive position in Mexico. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Law & Order: Special Victims Unit), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Drama genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as NBC by incorporating country-specific trend and market demand factors for all markets including Mexico. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Drama. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Law & Order: Special Victims Unit, including those that have not even been released. Appeal to your target markets, including Mexico, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular NBC‘s Law & Order: Special Victims Unit is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Mexico, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for NBC and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Law & Order: Special Victims Unit, for example, can be assessed for a market e.g. Mexico, which can then be benchmarked against genre averages (e.g. Procedural Drama), using our globally standardized Demand Expressions® metric.
This page has been renewed on March 28, 2024, 2:05 p.m. PST using global television demand metrics from Parrot Analytics for Law & Order: Special Victims Unit in Mexico. We provide our partners with comprehensive media industry analyses to help them drive better and more informed content partnership strategies. Contact us today to find out more.