The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, demand data can significantly aid your strategic decision making. In the case of "Le Meilleur Pâtissier," demand data can provide a better understanding of the show's performance and popularity in different global markets, demographic tastes, competition analysis, and the potential for expanding franchises through spin-offs or other content opportunities.
Firstly, understanding the demand of "Le Meilleur Pâtissier" in Mexico, where it has achieved 2.3 times the audience demand of the average show over the last 30 days, can inform acquisition decisions in this market. With the show's increasing demand in the last 30 days, it can indicate how desirable the show is and if it would be a solid investment for the platform.
Demand data can also help with programming decisions for linear and pay TV/OTT networks by identifying which shows are attracting audiences and at what time, to better inform scheduling programming. The rankings can provide insights into how this show performs compared to others in the genre.
Demand data is also useful in terms of content valuation, as it helps quantify a show's worth to the platform and understand how it drives engagement across the rest of the catalog. Focusing on the Parrot Analytics content valuation system, it confirms that "Le Meilleur Pâtissier" has higher demand than 98.6% of all reality titles in Mexico. This data can aid in negotiating content licensing deals, allowing entertainment executives to determine what amount is a fair price based on the show's demand.
Further, the show's popularity in specific global markets can also inform content distribution decisions, aiding you in identifying the best markets to target distribution deals in. For example, "Le Meilleur Pâtissier" outperforms the demand of the average TV show in France, its number one global market, and Mexico, its second-ranked market. With the data indicating a strong demand in Belgium and Algeria, it can encourage distribution deals in these regions too.
In addition to informing content acquisition decisions, demand data also helps talent agencies in talent selection and marketing campaigns. Momentum can indicate the effectiveness of advertising campaigns ahead of the show's premiere. The affinity analysis can help accurately target advertisements to the right audience. Furthermore, looking at the show's performance over the last year often and last 30 days, you can also see how popular and relevant it remains in the market, and even imagine the way that the show is currently trending with its audience.
In conclusion, demand data is a valuable tool for entertainment executives when making various content decisions, including programming, distribution, acquisition, content valuation, talent selection, and marketing campaigns. The insights derived from the data analysis can assist in identifying audience preferences, market trends and competition, making more informed and data-driven decisions to maximize the potential success of a show or an entire content catalog.
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Our TV audience measurement dataset is truly global. Discover how popular M6‘s Le Meilleur Pâtissier is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Mexico, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for M6 and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Le Meilleur Pâtissier, for example, can be assessed for a market e.g. Mexico, which can then be benchmarked against genre averages (e.g. Cooking Reality), using our globally standardized Demand Expressions® metric.
This page has been enhanced on April 22, 2024, 2 p.m. PST using television demand datasets from Parrot Analytics for Le Meilleur Pâtissier in Mexico. We provide our partners with far-reaching TV industry workflows to help them drive better and more informed content partnership strategies. Contact us today to find out more.