The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, understanding audience demand for your content is crucial to make informed content decisions that can drive growth in your business. The case of "LEGO Masters (US)" in Mexico, provides valuable insights that are essential to making more informed decisions:
- Content Valuation: Demand data is critical to determining the value of a series or film accurately. By comparing the demand for "LEGO Masters (US)" to the average TV show, it's clear that demand for this show is good and that only 8.6% of all TV shows in Mexico have this level of demand. By using the content valuation system based on demand data at Parrot Analytics, entertainment executives can quantify the dollar value contribution of any title, to any platform, in any region.
- Acquisitions Strategy: Understanding the audience's interest by examining the top 10 global markets where "LEGO Masters (US)" is most in-demand provides valuable information to determine the type of content that needs to be acquired. For instance, if "LEGO Masters" is in high demand in these 10 markets, it's an indicator that this type of content has the potential to draw a diverse and widespread audience to a streaming platform.
- Programming Decisions: By analyzing the different audience segments that have shown interest in "LEGO Masters (US)," an entertainment executive can adjust their programming decisions to appeal to these audiences. The key finding was that fans of "LEGO Masters (US)" also like "The Blacklist", "The Great British Bake Off", "Upload", "Ghost Adventures", "Rick And Morty", "The Wheel Of Time", "American Dad!", "Big Mouth" and "Last Week Tonight With John Oliver." Therefore, the executive team could use this information to acquire or produce similar shows to attract and retain viewers.
- Distribution Strategy: The demand for "LEGO Masters (US)" globally, as well as Mexico, shows that this content has the potential to travel globally, marking the show as having "okay" global travelability. By identifying countries with the highest level of demand, entertainment executives can distribute content strategically. For example, countries with demand levels that match or exceed that of the United States will be ideal for "LEGO Masters (US)" distribution.
- Marketing Strategy: The audience demand for "LEGO Masters (US)" increased by 28.4% in Mexico during February, indicating the show's popularity is rising. This information can be used to adjust marketing campaigns to ensure it drives engagement with potential viewers, retain current viewers, and grow the show popularity.
Overall, understanding audience demand is critical to making informed decisions in content acquisitions, programming, marketing, and distribution strategies. By using data insights from Parrot Analytics, entertainment executives can get a clear picture of their audience demand, expectations, and what type of content to produce or acquire while also optimizing for success, which results in driving growth in their business.
LEGO Masters (US)'s travelability to Mexico in the last 30 days is 29%, which means that the audience demand for LEGO Masters (US) is 29% of the demand in its country of origin, United States. Click through to another market to discover how well LEGO Masters (US) travels internationally.
Answer one question and put our thinking to work on your challenges.
Who are you in the industry?
Capture more value from content opportunities in Mexico as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Reality genre and assess the strengths and weakness of the competition’s content e.g. FOX, leading to increased commercial efficiency and ROI.
Support casting decisions with empirical market data for Mexico. Contact us now to reveal hidden talent insights, through a combination of affinity and trait analysis, encompassing both global and market-based factors to determine who is truly worth an investment. Discover new business opportunities and assess the strengths and weakness of the competition’s offerings including specific titles such as LEGO Masters (US).
Produce with confidence whilst mitigating downside risks. Contact us now to decrease production risks by combining content genome insights with demand data to increase the likelihood of a successful series: Gain deep insights into character, talent, setting, plot, theme and genre preferences, including Reality. Using audience demand data, explore markets such as Mexico to discover lucrative new sales opportunities whilst evaluating the expected ROI for new series acquisitions such as LEGO Masters (US) from partners like FOX.
Studios in Mexico are now empowered to fuse art with science for the next global hit. Contact us to gain deep insights into target audiences’ character, talent, setting, plot, theme and genre preferences (e.g. Reality) - for both local and global content. Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gain a holistic view of future content performance, pre-development.
Are you seeking distribution for LEGO Masters (US)? Lead global content negotiations with authority. Contact us now to discover if you should prioritize markets such as Mexico, based on country-specific audience demand - including territories where commercial rights have not yet been granted. Apply a demand-based framework to negotiations with potential distribution partners such as FOX to maximize the deal value. Assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.
Maximize advertising revenues from new audiences in Mexico. Contact us now to leverage a return-focused selection criteria for title acquisition from FOX by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand for specific titles such as LEGO Masters (US). Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.
Acquire the best shows from partners such as FOX to fortify your competitive position in Mexico. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. LEGO Masters (US)), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Reality genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as FOX by incorporating country-specific trend and market demand factors for all markets including Mexico. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Reality. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as LEGO Masters (US), including those that have not even been released. Appeal to your target markets, including Mexico, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular FOX‘s LEGO Masters (US) is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Mexico, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for FOX and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for LEGO Masters (US), for example, can be assessed for a market e.g. Mexico, which can then be benchmarked against genre averages (e.g. Competition Reality), using our globally standardized Demand Expressions® metric.
This page has been updated on March 29, 2024, 4:37 a.m. PST using tv demand metrics from Parrot Analytics for LEGO Masters (US) in Mexico. We provide our partners with essential TV series expertise to help them drive better and more informed content distribution strategies. Contact us today to find out more.