The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Are you a TV executive looking to make more informed content acquisition decisions? Do you want to know how to use demand data to value content, determine how much to spend on content, or understand the global appeal of your titles? Look no further than Parrot Analytics, the leading expert in global demand data analysis.
Let's use "Letterkenny" as an example of how Parrot Analytics' demand data can help you make more informed content decisions. For the month of March 2024 in Mexico, "Letterkenny" had outstanding demand, with 8.4 times the audience demand of the average show in Mexico over the last 30 days. Only 2.7% of all TV shows have this level of demand. This demand for the show was also increasing over time, with demand for the show having increased by 45.9% during March in Mexico. This increased popularity is an excellent indicator that this show is currently resonating with Mexican audiences.
The demand data for "Letterkenny" not only helps provide insight into its popularity in Mexico, but it also reveals where the show is most in-demand globally. For instance, the United States is the number one market for "Letterkenny" globally, with the show achieving outstanding audience demand of 20.8x in the United States. Further down the list, we also see that "Letterkenny" is doing well in other markets, such as Australia, the United Kingdom, Romania, Germany, Sweden, the Netherlands, and Denmark. This data can help inform content distributors and TV executives on where to best market the show and where it will perform well.
The Parrot Pulse, which provides an independent measure of a show's global performance across six dimensions, can shed more light on "Letterkenny's" success. For instance, the show has outstanding worldwide audience demand across all platforms, outstanding travelability, and outstanding longevity. Its momentum, the pace of growth, is likewise outstanding. "Letterkenny's" franchisability and reach are also both good. All of these dimensions contribute to the show's overall value and can help TV executives better understand the value of their content assets in terms of content acquisition or distribution.
By examining additional data, such as the show's season profile, executives can also better understand the demand trajectory of a show over time. For instance, "Letterkenny" has been averaging 2.6 times the demand of the average title over the course of a year, indicating it is already a well-established show. However, during the month of March 2024 in Mexico, the show's demand was 8.4 times the average title, indicating a growing popularity.
This data can help entertainment executives better understand their audience's preferences, optimize their programming lineups, and make more informed content acquisition and distribution decisions. Demand data can also be used to value content, quantify the platform-specific marginal revenue contribution of a title, and assess a TV series' ability to drive subscriptions and mitigate churn. With access to Parrot Analytics' extensive demand data, entertainment executives can make more informed decisions about how to successfully navigate the constantly changing landscape of the entertainment industry.
Letterkenny's travelability to Mexico in the last 30 days is 56%, which means that the audience demand for Letterkenny is 56% of the demand in its country of origin, Canada. Click through to another market to discover how well Letterkenny travels internationally.
Answer one question and put our thinking to work on your challenges.
Who are you in the industry?
Capture more value from content opportunities in Mexico as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Comedy genre and assess the strengths and weakness of the competition’s content e.g. crave, leading to increased commercial efficiency and ROI.
Support casting decisions with empirical market data for Mexico. Contact us now to reveal hidden talent insights, through a combination of affinity and trait analysis, encompassing both global and market-based factors to determine who is truly worth an investment. Discover new business opportunities and assess the strengths and weakness of the competition’s offerings including specific titles such as Letterkenny.
Produce with confidence whilst mitigating downside risks. Contact us now to decrease production risks by combining content genome insights with demand data to increase the likelihood of a successful series: Gain deep insights into character, talent, setting, plot, theme and genre preferences, including Comedy. Using audience demand data, explore markets such as Mexico to discover lucrative new sales opportunities whilst evaluating the expected ROI for new series acquisitions such as Letterkenny from partners like crave.
Studios in Mexico are now empowered to fuse art with science for the next global hit. Contact us to gain deep insights into target audiences’ character, talent, setting, plot, theme and genre preferences (e.g. Comedy) - for both local and global content. Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gain a holistic view of future content performance, pre-development.
Are you seeking distribution for Letterkenny? Lead global content negotiations with authority. Contact us now to discover if you should prioritize markets such as Mexico, based on country-specific audience demand - including territories where commercial rights have not yet been granted. Apply a demand-based framework to negotiations with potential distribution partners such as crave to maximize the deal value. Assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.
Maximize advertising revenues from new audiences in Mexico. Contact us now to leverage a return-focused selection criteria for title acquisition from crave by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand for specific titles such as Letterkenny. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.
Acquire the best shows from partners such as crave to fortify your competitive position in Mexico. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Letterkenny), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Comedy genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as crave by incorporating country-specific trend and market demand factors for all markets including Mexico. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Comedy. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Letterkenny, including those that have not even been released. Appeal to your target markets, including Mexico, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular crave‘s Letterkenny is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Mexico, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for crave and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Letterkenny, for example, can be assessed for a market e.g. Mexico, which can then be benchmarked against genre averages (e.g. Sitcom), using our globally standardized Demand Expressions® metric.
This page has been enhanced on April 19, 2024, 2 p.m. PST using television demand data from Parrot Analytics for Letterkenny in Mexico. We provide our partners with valuable SVOD know-how to help them drive better and more informed content sales strategies. Contact us today to find out more.