The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Parrot Analytics' demand data of "Love Island (UK)" in Mexico during the month of March 2024 can provide valuable insights to entertainment executives in making informed decisions regarding content, acquisition, distribution, and programming.
One of the most significant advantages of using demand data is its ability to inform content valuation. Executives can estimate the dollar value contribution of a title to a platform or service in any region through a detailed analysis of demand. The same principle applies to "Love Island (UK)," which has 4.9 times the audience demand of an average show in Mexico. This performance is good, as only 8.6% of all TV shows have this level of demand. Furthermore, the demand for the show in Mexico has been increasing lately, as it now has 2.3 times the average demand over the last 90 days.
The demand data also reveals the show's popularity and performance in comparison to other titles in the reality genre. During March, the show ranked at the 99.3rd percentile in the reality genre, indicating that "Love Island (UK)" had higher demand than 99.3% of all reality titles in Mexico. Moreover, fans of the show are interested in other titles such as "The Real Housewives Of Beverly Hills," "Vanderpump Rules," and "The Real Housewives Of Salt Lake City," among others.
Executives can also use demand data to inform decisions regarding programming and distribution. For instance, demand data can enable executives to quantify the platform-specific marginal revenue contribution and estimate the ROI a specific title will bring for any given platform. By using demand data, they can also assess the TV series' ability to drive subscriptions and reduce churn. In the case of "Love Island (UK)," although the show's demand has decreased in Mexico by 30.0%, demand spiked in late March 2024 for Mexico, demonstrating an opportunity for the show to grow its audience in Mexico.
Demand data can help executives tailor their content creation or acquisition strategy by identifying the most popular genres in the local market. For example, they can use demand data to map local whitespace and identify which types of content exhibit opportunity to acquire or produce. Additionally, executives can assess global demand for a title and decide whether to produce or acquire a show to support global expansion.
Moreover, demand data enables executives to optimize their marketing campaign ahead of premiere by performing pre-release marketing activities effectively. Furthermore, they can rely on the Parrot Pulse for "Love Island (UK)" that provides an independent measure of the show's global performance across six dimensions such as travelability, longevity, momentum, franchisability, and reach in order to inform decision making.
In conclusion, demand data is a powerful tool for entertainment executives in making decisions regarding content, acquisition, distribution, and programming. By analyzing the demand data of "Love Island (UK)" in Mexico during March 2024, executives can use the insights to make data-driven decisions that can lead to better-performing shows and more sustainable business growth.
Love Island (UK)'s travelability to Mexico in the last 30 days is 27%, which means that the audience demand for Love Island (UK) is 27% of the demand in its country of origin, United Kingdom. Click through to another market to discover how well Love Island (UK) travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular ITV2‘s Love Island (UK) is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Mexico, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for ITV2 and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Love Island (UK), for example, can be assessed for a market e.g. Mexico, which can then be benchmarked against genre averages (e.g. Romance Reality), using our globally standardized Demand Expressions® metric.
This page has been enhanced on April 22, 2024, 2:04 p.m. PST using global demand data from Parrot Analytics for Love Island (UK) in Mexico. We provide our partners with smart TV series capabilities to help them drive better and more informed content licensing strategies. Contact us today to find out more.