The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As a TV executive, demand data can be used to inform decisions surrounding various aspects of content creation, acquisition, and distribution. Here are some key takeaways we can derive from the analysis of "Lucifer" in Mexico during February 2024:
1. Valuation: Content valuation is based on audience demand. Parrot Analytics' content valuation system can be used to estimate the dollar value contribution of any title to any platform, in any region. The outstanding demand for "Lucifer" in Mexico over the last 30 days, which is 9.2 times the audience demand of the average show, is a strong indication of the show's economic value in this market.
2. Programming: Demand data can be used to inform programming decisions such as release strategy and scheduling. In the case of "Lucifer," demand spiked in early February 2024 in Mexico. If any new episodes of this show were to be released, a good release strategy could focus on capitalizing on this heightened demand.
3. Acquisitions: Knowing which shows have a high level of demand from your target audience is crucial in making informed acquisition decisions. In the case of "Lucifer," it ranks at the 99.7th percentile in the crime genre in Mexico, indicating that it has higher demand than 99.7% of all crime titles in the market. This data could be highly relevant to a TV series financing company or content distributor looking to acquire crime titles.
4. Distribution: Demand data can be used to identify which platforms would be the best fit for a specific title. For example, if an OTT platform is interested in acquiring "Lucifer," they can use demand data to determine whether this show has a dedicated but small fandom or if it appeals to a wide group of people, which will inform decisions regarding whether this title will attract new subscribers to their platform.
5. Content creation: Using fan affinity data, such as the shows tagged as similar to "Lucifer" by its fans (including hits like "The Mandalorian," "The Witcher," and "Game Of Thrones"), talent agencies, production companies, and studios can optimize their upcoming productions for success by leveraging similar themes, genres, or that similar fans might enjoy.
In conclusion, demand data can be used to help TV executives effectively navigate the complex world of content creation, acquisition, distribution, and programming. By understanding their audience's preferences and staying on top of global trends, executives and stakeholders can make more informed decisions that maximize the value of their content.
Lucifer's travelability to Mexico in the last 30 days is 28%, which means that the audience demand for Lucifer is 28% of the demand in its country of origin, United States. Click through to another market to discover how well Lucifer travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Netflix‘s Lucifer is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Mexico, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Netflix and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Lucifer, for example, can be assessed for a market e.g. Mexico, which can then be benchmarked against genre averages (e.g. Crime Drama), using our globally standardized Demand Expressions® metric.
This page has been refreshed on March 18, 2024, 12:45 p.m. PST using tv demand content analytics from Parrot Analytics for Lucifer in Mexico. We provide our partners with smart TV workflows to help them drive better and more informed content partnership strategies. Contact us today to find out more.