The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
How can demand data be used to inform decisions in the entertainment industry? Let’s take a look at "MasterChef UK: The Professionals" in Mexico during February 2024 as an example:
Content Valuation: Content valuation uses demand data to answer questions such as, how much is my show worth? In the case of "MasterChef UK: The Professionals," its demand is found to be 8.0 times higher than the average TV show in Mexico over the last 30 days. This means that it has outstanding demand, which could influence its content valuation positively.
Subscriber Acquisition and Retention: Demand for "MasterChef UK: The Professionals" in Mexico has decreased in February 2024 by 119.0%. This information can inform executives about how to keep their current audience happy and identify which titles to buy to grow their audience and assist in subscriber acquisition.
Programming and Acquisition Decisions: By examining the top 10 global markets where "MasterChef UK: The Professionals" is most in-demand, we can see that it outperforms the demand of the average TV show in each of these markets, including Mexico, where it has a 7.0x demand. This insight can be used to inform programming and acquisition decisions, as well as deciding which type of content exhibits opportunities to acquire or produce.
Distribution Decisions: The Parrot Pulse for "MasterChef UK: The Professionals" provides an independent measure of its global performance across six dimensions. This includes travelability, which quantifies a show's international demand relative to its home market. In this case, "MasterChef UK: The Professionals" has performed okay. This insight into a show's international demand can help executives decide on which platforms to target for distribution of their content.
Competitive Benchmarking: By comparing the performance of "MasterChef UK: The Professionals" on a 1 year rolling basis against the last 30 days, we can see that its peak demand has increased by 6.3%, from 11.6 times to 12.3 times the average. Additionally, its average demand in the rolling year was 0.9 times the average title compared to 8.0 times the title average for the last 30 days. This indicates that the show has increased popularity and now outperforms the average TV show in Mexico, which can be used to benchmark against other titles available on the market.
In conclusion, demand data can help entertainment executives make more informed decisions in content valuation, subscriber acquisition, retention, programming and acquisition decisions, distribution decisions, competitive benchmarking, and more. By utilizing Parrot Analytics' content valuation system powered by global content demand and supply, executives can make more strategic decisions regarding their content and platforms.
MasterChef UK: The Professionals's travelability to Mexico in the last 30 days is 14%, which means that the audience demand for MasterChef UK: The Professionals is 14% of the demand in its country of origin, United Kingdom. Click through to another market to discover how well MasterChef UK: The Professionals travels internationally.
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Acquire the best shows from partners such as BBC Two to fortify your competitive position in Mexico. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. MasterChef UK: The Professionals), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Our TV audience measurement dataset is truly global. Discover how popular BBC Two‘s MasterChef UK: The Professionals is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Mexico, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for BBC Two and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for MasterChef UK: The Professionals, for example, can be assessed for a market e.g. Mexico, which can then be benchmarked against genre averages (e.g. Cooking Reality), using our globally standardized Demand Expressions® metric.
This page has been modified on April 22, 2024, 2:05 p.m. PST using global television demand analytics from Parrot Analytics for MasterChef UK: The Professionals in Mexico. We provide our partners with deep content insight to help them drive better and more informed content partnership strategies. Contact us today to find out more.