The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Parrot Analytics' demand data is a powerful tool that can help entertainment executives navigate the ever-changing world of television. Let's take a look at how demand data can be used to make more informed content decisions by analyzing "Meganoticias" for the month of October 2023 in Mexico.
Content Valuation:
Meganoticias has achieved a demand level that is 10.4 times the average level of demand in Mexico over the last 30 days, indicating a high content valuation. Based on demand data, executives can quantify the platform-specific marginal revenue contribution and how a title drives engagement across the rest of the catalog, allowing them to better understand the value a specific title will bring for a given platform. They can also assess a TV series' ability to drive subscriptions and mitigate churn with demand data. By analyzing audience demand data executives can have a better understanding of how much a show is worth and how much it can contribute to their platform.
Programming Decisions:
Executives can use audience demand data to gauge the success of their programming decisions. Based on the demand trends for "Meganoticias," executives can identify whether the show is holding audience attention or not. Meganoticias performed poorly in October due to a significant drop in the rank in Mexico, and a decline of 26.0% in demand in the country. This information enables executives to recognize the need for improvements or adjustments to keep the show relevant to the audience. Additionally, executives can use demand data to optimize release strategy and pricing, leading to improved programming decisions.
Acquisition Decisions:
Demand data also helps to make informed acquisition decisions. In this case, if a streaming platform wants to add "Meganoticias" to its content library, the demand data can provide evidence of its popularity. For example, "Meganoticias" is located at the 98.3th percentile in the news genre in Mexico, this means the show outperforms 98.3% of all news titles in terms of demand. By knowing the demand for this show in different markets, executives can make an informed decision to acquire the show for regions where it has higher demand.
Distribution Decisions:
Finally, executives can use demand data to make informed distribution decisions. They can use heatmaps, which show where a particular show is most in-demand, broader global trends, and market analysis to inform their distribution strategies. For "Meganoticias," demand data highlights that it outperforms the average TV show in the top 10 global markets including the United States, Argentina, Spain, Venezuela, Colombia, and Peru. Executives can recognize that there may be potential for the show in these markets, giving them insights for their distribution strategy.
In conclusion, Parrot Analytics' demand data provides executives with the tools to make informed content, programming, acquisition, and distribution decisions. This data can be used across the entire lifecycle of a show to identify opportunities, optimize performance, and ensure maximum ROI, keeping the ever-changing world of television in plain sight.
Meganoticias's travelability to Mexico in the last 30 days is 30%, which means that the audience demand for Meganoticias is 30% of the demand in its country of origin, Chile. Click through to another market to discover how well Meganoticias travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Mega‘s Meganoticias is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Mexico, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Mega and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Meganoticias, for example, can be assessed for a market e.g. Mexico, which can then be benchmarked against genre averages (e.g. News Factual), using our globally standardized Demand Expressions® metric.
This page has been adjusted on Nov. 29, 2023, 1 p.m. PST using television demand data from Parrot Analytics for Meganoticias in Mexico. We provide our partners with far-reaching OTT expertise to help them drive better and more informed content marketing strategies. Contact us today to find out more.
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