The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
If you are an entertainment executive, demand data can provide you with valuable insights to help you make more informed content, acquisition, distribution, and programming decisions. For instance, let's consider the performance of "Mi Camino Es Amarte," a telenovela that aired in Mexico in March 2024.
One aspect to consider is content valuation. Parrot Analytics' content valuation system is based on demand data and helps you identify the dollar value contribution of any title, to any platform, in any region. This system enables you to answer a range of content valuation questions, such as how much is my series worth, how much value does it derive from one of its stars, and what is the value of a content library to a platform over time. In the case of "Mi Camino Es Amarte", the show has 2.4 times the audience demand of the average show in Mexico over the last 30 days, indicating good demand.
The Parrot Pulse for "Mi Camino Es Amarte" provides an independent measure of its global performance across six dimensions – audience demand, travelability, longevity, momentum, franchisability, and reach. The show's audience demand across platforms is okay, although its travelability and franchisability are poor. As for momentum, the pace of growth is okay, but longevity is poor. The show's reach, which looks at the number of people expressing demand, is also poor.
Demand data can also provide insight into audience preferences, helping you identify which genres or themes resonate with your current or potential audience. In this case, "Mi Camino Es Amarte" ranks at the 97.0th percentile in the drama genre in Mexico, indicating that it has higher demand than 97.0% of all drama titles in the region.
Additionally, demand data can help with subscriber acquisition and retention decisions. You can use demand data to identify which titles are most popular and likely to attract new subscribers or keep current subscribers happy. Based on the data available for "Mi Camino Es Amarte," audience demand for the show increased by 1.0% in March in Mexico, indicating a potential for audience growth.
Furthermore, demand data can inform your content acquisition and distribution strategy, helping you to identify the best platforms for your content and optimizing the release strategy. For example, in the case of "Mi Camino Es Amarte," Mexico is the number one market globally, and the show achieved good audience demand of 0.5x in that market.
Finally, audience demand data can also inform your marketing efforts, allowing you to optimize your campaign ahead of premiere and identify the best talent or brand to partner with to expand your audience. By leveraging demand data, you can make more informed decisions that enhance your content strategy and improve your audience engagement.
This is Mi Camino Es Amarte's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Mi Camino Es Amarte travels internationally.
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Capture more value from content opportunities in Mexico as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Drama genre and assess the strengths and weakness of the competition’s content e.g. ViX+, leading to increased commercial efficiency and ROI.
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Produce with confidence whilst mitigating downside risks. Contact us now to decrease production risks by combining content genome insights with demand data to increase the likelihood of a successful series: Gain deep insights into character, talent, setting, plot, theme and genre preferences, including Drama. Using audience demand data, explore markets such as Mexico to discover lucrative new sales opportunities whilst evaluating the expected ROI for new series acquisitions such as Mi Camino Es Amarte from partners like ViX+.
Studios in Mexico are now empowered to fuse art with science for the next global hit. Contact us to gain deep insights into target audiences’ character, talent, setting, plot, theme and genre preferences (e.g. Drama) - for both local and global content. Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gain a holistic view of future content performance, pre-development.
Are you seeking distribution for Mi Camino Es Amarte? Lead global content negotiations with authority. Contact us now to discover if you should prioritize markets such as Mexico, based on country-specific audience demand - including territories where commercial rights have not yet been granted. Apply a demand-based framework to negotiations with potential distribution partners such as ViX+ to maximize the deal value. Assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.
Maximize advertising revenues from new audiences in Mexico. Contact us now to leverage a return-focused selection criteria for title acquisition from ViX+ by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand for specific titles such as Mi Camino Es Amarte. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.
Acquire the best shows from partners such as ViX+ to fortify your competitive position in Mexico. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Mi Camino Es Amarte), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Drama genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as ViX+ by incorporating country-specific trend and market demand factors for all markets including Mexico. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Drama. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Mi Camino Es Amarte, including those that have not even been released. Appeal to your target markets, including Mexico, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular ViX+‘s Mi Camino Es Amarte is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Mexico, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for ViX+ and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Mi Camino Es Amarte, for example, can be assessed for a market e.g. Mexico, which can then be benchmarked against genre averages (e.g. Soap Opera), using our globally standardized Demand Expressions® metric.
This page has been reconstructed on April 22, 2024, 2 p.m. PST using global tv demand content analytics from Parrot Analytics for Mi Camino Es Amarte in Mexico. We provide our partners with extensive content competencies to help them drive better and more informed content licensing strategies. Contact us today to find out more.