The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, understanding the audience demand for a show like "Mi Esperanza" in Mexico can be critical to making informed content decisions. The demand data provided by Parrot Analytics offers insights that can be leveraged to make acquisition, distribution, and programming decisions.
One of the most significant insights relates to content valuation, and we understand that "Mi Esperanza" has a demand 2.9 times the average show in Mexico over the last 30 days. With such a high level of demand, it's possible to consider the show as a strategic asset for a streaming platform, and the demand data can help determine the value of the series to any platform or region. Content valuation can also be used to assess the shows' ability to drive subscriptions, increase engagement, retain customers, and help platforms or networks allocate funds to the most valuable titles.
The demand data for "Mi Esperanza" in Mexico also indicates that the show has ranked at the 97.6th percentile in the drama genre in February, meaning that it has higher demand than 97.6% of all drama titles in the country. An executive can use this information to determine what genres are resonating with the audience in Mexico and adjust the network or platform's content offerings accordingly.
Additionally, the data shows that the show's demand has been increasing recently, indicating a potentially growing audience. An entertainment executive can strategically program the series for a larger audience, and consider adjusting the release strategy for the show to capitalize on the growing demand.
Another significant insight that can be leveraged from demand data is reach - the number of people expressing demand for a show. In the case of "Mi Esperanza," the reach is poor. As the show has been successful in Peru, the executive can consider distributing the show more extensively in other markets to increase the show's reach and attract new subscribers to their platform.
Finally, the show's travelability and franchisability scores are poor, which might indicate that the show may not perform well in international markets, and there may not be spin-off potential for the show. This information can be critical to a television executive who could consider how to allocate funds to maximize future content investments.
In conclusion, by analyzing demand data for "Mi Esperanza" in Mexico, executives in different sectors of the entertainment industry can make more informed content, acquisition, distribution, and programming decisions. The insights relating to content valuation, audience engagement, viewership, genre popularity, and travelability gives critical information to the decision-makers and enables them to allocate their resources strategically.
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Our TV audience measurement dataset is truly global. Discover how popular América Televisión‘s Mi Esperanza is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Mexico, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for América Televisión and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Mi Esperanza, for example, can be assessed for a market e.g. Mexico, which can then be benchmarked against genre averages (e.g. Soap Opera), using our globally standardized Demand Expressions® metric.
This page has been modified on April 22, 2024, 2:01 p.m. PST using demand analytics from Parrot Analytics for Mi Esperanza in Mexico. We provide our partners with comprehensive TV industry insight to help them drive better and more informed content advertising strategies. Contact us today to find out more.