The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, using demand data will give you insights into how to make better content, acquisition, and distribution decisions. Looking at the example of "Mi Pecado," a TV executive can see how demand data can be used to value content and make programming decisions. With 2.3 times the audience demand of the average show in Mexico in February 2024, the demand for "Mi Pecado" is good. Only 8.6% of all TV shows have this level of demand, indicating that the show is performing well.
Using the demand data, the TV executive can compare the show's recent demand to its demand over the last 90 days. With the demand increasing in February 2024 with a 2 times the average demand compared to 2.3 in the last 30 days, the executive could conclude that the show is gaining more popularity.
Furthermore, demand data could help the TV executive understand the show's audience better. For example, it’s ranked #587 in Mexico in February, indicating that the show is doing well. Additionally, fans of the show could suggest other shows that the TV executive may consider acquiring or producing.
The Parrot Pulse measures "Mi Pecado" across six dimensions, including Travelability, Longevity, and Momentum. Although the travelability of the show is poor, the longevity shows that the audience demand is maintained over time, which is an excellent indicator for content valuation if considered in conjunction with regional viewing habits. Its momentum shows that the pace of growth is good, while its franchisability and reach to attract new viewers follow a flat trend.
By comparing its demand for the past year vs the last 30 days, the TV executive can see that demand for the show in February outperformed the average year over year, indicating the growing popularity. Examining the top 10 global markets for "Mi Pecado" over the last 30-days should give insights into the show's performance in other regions such as Brazil with okay demand and other countries mostly with okay demand. This information can guide the executive in making international distribution decisions or acquire other similar content for different markets.
In summary, analyzing demand data using Parrot Analytics can help entertainment executives make informed acquisition, distribution, and programming decisions while allowing them to value content accurately. Demand data can also help executives understand their audience's preferences, design custom marketing strategies, and invest in other opportunities to maximize ROI.
This is Mi Pecado's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Mi Pecado travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Canal de las Estrellas‘s Mi Pecado is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Mexico, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Canal de las Estrellas and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Mi Pecado, for example, can be assessed for a market e.g. Mexico, which can then be benchmarked against genre averages (e.g. Soap Opera), using our globally standardized Demand Expressions® metric.
This page has been recreated on April 19, 2024, 2 p.m. PST using global television demand analytics from Parrot Analytics for Mi Pecado in Mexico. We provide our partners with comprehensive TV series analyses to help them drive better and more informed content distribution strategies. Contact us today to find out more.