The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
If you are an entertainment executive in charge of programming or acquisition decisions, the performance analysis of "Modern Marvels" in Mexico during March 2024 can teach you some valuable lessons using demand data.
Firstly, when assessing the value of a title in an individual market, Parrot Analytics content valuation system uses region-specific audience demand data to reveal the dollar value contribution of any title to any platform. Therefore, you can use the demand data of "Modern Marvels" in Mexico to help you understand how much it is worth in that market. You can quantify the specific marginal revenue contribution of the title to that region's demand and the show's ability to drive subscriptions and reduce churn.
Furthermore, demand data helps you to identify potential opportunities for content acquisition or production. For example, other shows that fans of "Modern Marvels" also enjoy in Mexico include "Forged In Fire," "Deadliest Catch," and "Mysteries Of The Abandoned". By analyzing the demands of these shows in Mexico, entertainment executives can identify the genres that resonate most with their audience and target opportunities for content acquisition or production within those genres.
In addition, demand data can help content distributors to make data-driven decisions about where to distribute their content. For example, "Modern Marvels" has better demand in the United States, Germany, and the Netherlands than in Mexico. Understanding this information enables content distributors to focus their efforts on promoting the show in markets where it has higher demand to maximize its success.
Also, examining the top 10 global markets where "Modern Marvels" has the most demand over the last 30 days, we find that this TV series outperforms the demand of the average TV show in each market. This means that the show has a global appeal and can be travelable, according to Parrot Analytics. Therefore, when looking to support global SVOD expansion, the demand performance of "Modern Marvels" in the top 10 markets can provide clues on where to invest.
Finally, capturing the momentum and longevity of a show is crucial for executives interested in assessing its viability and value over the long haul. Demand data for "Modern Marvels" demonstrates that the momentum of the show has increased by 9% over the last 30 days. The longevity of the show is impressive, with outstanding audience demand over time. Likewise, the reach of the show is good, indicating that it can pull in an audience.
As shown, examining demand data is useful for a variety of reasons. It enables creative executives to understand their audience's demand, inform scalable concept testing, and helps with acquisition and distribution decisions. It informs assessments of the long-term value of a title, franchise potential for spin-offs, and helps to identify under-monetized titles. By leveraging demand data, content executives can make more informed content decisions and help to optimize the popularity, revenue, and value of each piece of content.
Modern Marvels's travelability to Mexico in the last 30 days is 65%, which means that the audience demand for Modern Marvels is 65% of the demand in its country of origin, United States. Click through to another market to discover how well Modern Marvels travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular H2‘s Modern Marvels is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Mexico, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for H2 and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Modern Marvels, for example, can be assessed for a market e.g. Mexico, which can then be benchmarked against genre averages (e.g. Science Documentary), using our globally standardized Demand Expressions® metric.
This page has been reconstructed on April 22, 2024, 2:03 p.m. PST using tv demand analytics from Parrot Analytics for Modern Marvels in Mexico. We provide our partners with smart TV competencies to help them drive better and more informed content acquisition strategies. Contact us today to find out more.