The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
The Mexican audience for "Money Heist (La Casa De Papel)" has been growing over the last month, with demand climbing by 0.5%, indicating there was a significant increase in interest towards the end of February. Furthermore, it is important to note that the show is performing exceptionally well globally, as indicated by the Parrot Pulse ratings across the six dimensions. These dimensions include worldwide audience demand, travelability, longevity, momentum, franchisability, and reach, and "Money Heist (La Casa De Papel)" has exceptional rankings on all of them. Such exceptional ratings suggest that "Money Heist (La Casa De Papel)" is a valuable asset to any platform that acquires it.
Demand data for "Money Heist (La Casa De Papel)" can be used to understand its performance compared to other crime titles in Mexico. The show ranks in the 98.7th percentile of crime genres in Mexico, with demand that is 4.4 times higher than the average show in the country. TV executives can use this information to compare "Money Heist (La Casa De Papel)" against other crime shows and assess its potential value in the market, which can lead to more informed content acquisition decisions.
Another aspect where demand data can be valuable for TV executives is in determining the popularity of the show worldwide. Based on demand data from the last 30 days, "Money Heist (La Casa De Papel)" is outperforming the demand of the average TV show in its top 10 markets, including Spain, India, Russia, Ukraine, France, China, the United States, Italy, and Pakistan. This information can help TV executives to target new markets, plan distribution strategies, and even optimize pricing and marketing when distributing "Money Heist (La Casa De Papel)."
Furthermore, demand data can help TV executives evaluate the global travelability of the show. Although "Money Heist (La Casa De Papel)" achieved outstanding audience demand in Spain, its country of origin, its travelability is also exceptional. This information can help TV executives consider future deals that involve the global expansion of "Money Heist (La Casa De Papel)" to maximize its international revenue.
TV executives can also leverage demand data to forecast the potential of new genres or content types. For example, by analyzing fan affinity data, TV executives can identify which genres or shows resonate the most with "Money Heist (La Casa De Papel)"'s audience, which can be useful when developing new content with similar themes or styles.
Finally, demand data can also be used to assess a show's potential for monetization opportunities and franchise development. In the case of "Money Heist (La Casa De Papel)," the show's performance ratings suggest that the show has an exceptional potential for spin-offs or franchise development. TV executives can leverage this information to evaluate the potential value of IP or to select which content to develop into franchises or spin-offs.
In conclusion, demand data, as exemplified by "Money Heist (La Casa De Papel)," can provide valuable insights for TV executives when making content acquisition, distribution, or programming decisions. They can also use demand data to determine content valuation, target new markets, evaluate global travelability, forecast potential of new genres, and assess monetization opportunities and franchise development potential for a show. Therefore, executives should incorporate demand data analytics into their business strategies to achieve significant growth and maximize the value of their content.
Money Heist (La Casa De Papel)'s travelability to Mexico in the last 30 days is 16%, which means that the audience demand for Money Heist (La Casa De Papel) is 16% of the demand in its country of origin, Spain. Click through to another market to discover how well Money Heist (La Casa De Papel) travels internationally.
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Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Mexico, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Netflix and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Money Heist (La Casa De Papel), for example, can be assessed for a market e.g. Mexico, which can then be benchmarked against genre averages (e.g. Crime Drama), using our globally standardized Demand Expressions® metric.
This page has been reconstructed on March 29, 2024, 4:44 a.m. PST using global tv demand content analytics from Parrot Analytics for Money Heist (La Casa De Papel) in Mexico. We provide our partners with essential entertainment industry know-how to help them drive better and more informed content investment strategies. Contact us today to find out more.