The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
In the world of entertainment, making data-driven decisions is critical, particularly when it comes to content acquisition, distribution and programming. Parrot Analytics' demand data offers unique insights into audience behavior, enabling informed decisions for industry stakeholders. The demand data analysis of My Little Pony: Friendship Is Magic in Mexico in February 2024, for instance, exemplifies how demand data can be used to achieve valuable insights that can assist decision-makers in making better-informed decisions.
One of the major uses of demand data is content valuation. Using demand data, content executives and acquisition teams can assess the value of any title. They can estimate the dollar value contribution of any title, to any platform, in any region, thus making acquisition decisions based on an economic valuation system powered by global content demand and supply. In the case of My Little Pony, this data reveals exceptional audience demand in Mexico, 18.7 times greater than the average show. This metric is vital for content valuation as it points to the demand-driven value that this title brings to a streaming platform or network.
Demand data also helps in Global IP valuation by identifying the content most popular in different markets or on a global scale. For example, the exceptional audience demand for My Little Pony in countries like the US and Russia could be an indicator of growth potential in these markets and a valid reason to acquire its licensing rights. Content executives can use this data to understand regional-specific audience interests and identify opportunities to acquire, promote, and program content accordingly.
Informed programming decisions can also be made by leveraging demand data. This includes assessing a TV series' ability to drive subscriber acquisition or retention. Parrot Analytics' data demonstrates that My Little Pony has increased in popularity by over 2.3% in Mexico alone. Executives can use this data to decide on the types of shows or genres that appeal to their target audience. They can also use it to plan programming schedules to improve engagement, thus generating a significant return on investment.
Finally, demand data can assist in content discovery and recommendations. It offers insights into a show's suitability for streaming platforms and networks and answers questions like whether a show is suitable for global expansion, which audiences to target, and how best to optimize pre- and post-release marketing campaigns. The 40% demand rate for My Little Pony in Mexico compared to its country of origin suggests that Netflix or other SVOD platforms in the country should seriously consider acquiring the licensing rights for this title.
In conclusion, Parrot Analytics' demand data helps industry stakeholders to make informed decisions about valuable TV productions. It aids in content valuation, programming decisions, global IP valuation, and content discovery, among others. The analysis of My Little Pony: Friendship is Magic demonstrates the significant value that demand data brings to the industry and how it can be leveraged to make strategic content investment decisions.
My Little Pony: Friendship Is Magic's travelability to Mexico in the last 30 days is 33%, which means that the audience demand for My Little Pony: Friendship Is Magic is 33% of the demand in its country of origin, United States. Click through to another market to discover how well My Little Pony: Friendship Is Magic travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Hub Network‘s My Little Pony: Friendship Is Magic is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Mexico, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Hub Network and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for My Little Pony: Friendship Is Magic, for example, can be assessed for a market e.g. Mexico, which can then be benchmarked against genre averages (e.g. School), using our globally standardized Demand Expressions® metric.
This page has been adjusted on March 28, 2024, 11:12 p.m. PST using television demand analytics from Parrot Analytics for My Little Pony: Friendship Is Magic in Mexico. We provide our partners with smart TV series insight to help them drive better and more informed content licensing strategies. Contact us today to find out more.