The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an executive working in the entertainment industry, it is important to be able to make informed and data-driven decisions about content acquisition, distribution, and programming. One way to achieve this is by utilizing demand data, which can help you better understand your audience, identify trends, and make more strategic decisions. For example, let's look at how demand data for the popular TV series "Naruto" can be used in this context.
Firstly, demand data can help you with content valuation. For instance, the demand data for "Naruto" in Mexico is outstanding, with 11.6 times the audience demand of the average show in Mexico over the last thirty days. By knowing this information, entertainment executives can better understand the value of the content and make more informed acquisition or distribution decisions. Additionally, executives can determine how much to spend on content by using content valuation systems like Parrot Analytics that are powered by global content demand and supply.
Secondly, demand enables content executives and producers to map local whitespaces and ensure optimal release strategies and pricing. Looking at the data for "Naruto," we can see that its demand has increased by 5.7% in Mexico alone in March 2024. Also, demand for "Naruto" spiked in late March 2024 in Mexico. This data can help executives understand and plan how to reach an existing audience or acquire new subscribers by choosing the right release strategy and appealing target market for their content.
Thirdly, demand data can help executives with programming decisions. By knowing which elements of existing content fans like the most, entertainment executives and producers can optimize the upcoming production for success and understand which genres are resonating the most with the current audience. For instance, the Parrot Pulse for "Naruto" indicates that it ranks at the 99.6th percentile in the comedy genre in Mexico in March 2024, meaning that the show has higher demand than 99.6% of all comedy titles in Mexico. This reveals an opportunity for executives to create and acquire more content in this genre.
Finally, demand data can help entertainment executives with subscriber acquisition and retention. Executives can determine which titles to buy if they want to grow their audience or keep their current audience happy. In terms of "Naruto," we see that it is doing exceptionally well globally, with outstanding demand in all top 10 markets where it is most in-demand over the last thirty days. Specifically, it achieved exceptional audience demand of 32.4x in Brazil, its number one global market. Executives can use this insight to target these markets with high-performing content and optimize their marketing campaigns ahead of premiere to acquire subscribers.
In conclusion, the demand data for "Naruto" provides valuable insights for entertainment executives and producers on content valuation, programming decisions, subscriber acquisition and retention, and optimized release strategies and pricing. By leveraging the power of demand data, the entertainment industry can make more informed content decisions and stay ahead of the competition.
Naruto (ナルト)'s travelability to Mexico in the last 30 days is 64%, which means that the audience demand for Naruto (ナルト) is 64% of the demand in its country of origin, Japan. Click through to another market to discover how well Naruto (ナルト) travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular TV Tokyo‘s Naruto (ナルト) is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Mexico, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for TV Tokyo and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Naruto (ナルト), for example, can be assessed for a market e.g. Mexico, which can then be benchmarked against genre averages (e.g. Japanese Animation), using our globally standardized Demand Expressions® metric.
This page has been altered on April 22, 2024, 2:03 p.m. PST using demand metrics from Parrot Analytics for Naruto (ナルト) in Mexico. We provide our partners with comprehensive television capabilities to help them drive better and more informed content investment strategies. Contact us today to find out more.