The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As a TV executive, understanding market demand is crucial to making informed content, acquisition, distribution, and programming decisions. Parrot Analytics' content valuation system is powered by global content demand and supply to help you quantify your content's value and how it drives engagement across your catalog. In this regard, let's examine NCIS' audience demand data in March 2024 in Mexico and how it can guide your strategic decision-making process.
One way demand data can help is by answering questions about how much a TV show is worth. In this case, we learned that the demand for NCIS in Mexico surpassed average TV shows by 8.7x. This outstanding demand is significantly higher than 2.7% of all TV shows. The travelability of NCIS is exceptional, implying that the show's appeal goes beyond its home market (the US) to international markets like Mexico.
Another question that demand data can help analyze is which titles can drive engagement across your catalog, help acquire or retain subscribers, or lower churn rates. Analyzing the top ten global markets where NCIS is most in-demand over the last 30 days, we find that this TV series has outstanding audience demand in each of these regions. This remarkable feat indicates the potential of acquiring NCIS or similar shows that have demonstrated sustained demand across different global markets. As a TV executive, you can use this data to determine which titles can drive engagement, retain subscribers, or lower churn rates in different markets.
Demand data also plays a vital role in valuing content. Using Parrot Analytics' demand data, which is region-specific, you can estimate a TV show's worth to any platform. In March 2024, NCIS's audience demand in Mexico had dropped by 8.6%, but the show still ranked at the 99.6th percentile in the mystery genre. After analyzing NCIS's performance on a rolling year basis, we discovered that its popularity had risen significantly in the last 30 days compared to the entire year. This valuation data provides an excellent opportunity for content distributors to explore potential distribution avenues and price points for their content.
Lastly, demand data can help TV executives to understand audience preferences, which could impact their marketing and promotional strategies. Our analysis shows that fans of NCIS in Mexico also like other shows like S.W.A.T and Family Guy. Additionally, understanding the most popular genres in a particular market, like mystery in this case, can help a TV executive strategize their marketing campaign according to audience preferences.
In conclusion, demand data can help TV executives make more informed content, acquisition, distribution, and programming decisions. By utilizing Parrot Analytics' content evaluation system powered by demand data, TV executives can estimate a title's worth, assess their ability to drive engagement across their catalog or platform, understand audience preferences, and optimize marketing campaigns. The demand data for NCIS in March 2024 in Mexico shows that the show is immensely popular, and its franchisability, travelability, and reach are exceptional.
NCIS's travelability to Mexico in the last 30 days is 29%, which means that the audience demand for NCIS is 29% of the demand in its country of origin, United States. Click through to another market to discover how well NCIS travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular CBS‘s NCIS is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Mexico, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for CBS and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for NCIS, for example, can be assessed for a market e.g. Mexico, which can then be benchmarked against genre averages (e.g. Procedural Drama), using our globally standardized Demand Expressions® metric.
This page has been revised on April 22, 2024, 2:03 p.m. PST using global tv demand datasets from Parrot Analytics for NCIS in Mexico. We provide our partners with valuable media industry capabilities to help them drive better and more informed content partnership strategies. Contact us today to find out more.