The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you may have encountered the challenge of making content or distribution decisions based on scanty information. However, demand data is a game-changer, providing the much-needed insights to make informed decisions. As such, it is essential to leverage data analytics and insights to stay ahead of the competition and deliver content that resonates with your viewers.
Parrot Analytics content valuation system is a great way to determine how much to spend on content. Our system utilizes demand data to reveal the dollar value contribution of any title, to any platform, in any region. Using the system, executives can calculate a specific title's Return on Investment (ROI), estimate cannibalization of audiences if a title is available on multiple services, and estimate the exclusivity value. For instance, "New Girl" has a demand of 2.4x the average show in Mexico over the last 30 days, indicating that it is a valuable asset if you could secure it for your OTT platform.
Using the data from the last 30 days for "New Girl" in Mexico, we can answer some relevant questions that can guide your content decisions. Firstly, content valuation using demand data can reveal the dollar value contribution of any title. With demand for "New Girl" at 2.4 times the average show in Mexico, its worth is higher than most series in the market. Investors, producers, and studios can utilize this data to ensure that they invest in shows that are in demand.
Secondly, demand enables content executives to value content globally. By comparing "New Girl" demands in different markets, content distributors, and studios can identify areas where the show has good performance. In this case, "New Girl" has a massive following in the United States, Canada, Mexico, and other countries such as Israel. Hence, making decisions that are tailored to these markets could help improve global demand for the show.
Thirdly, monitoring demand can help you identify under-performing shows in your lineup and make appropriate decisions to improve your catalog. For example, while "New Girl" has done relatively well in Mexico, there has been a decrease in demand in recent times. By leveraging the data from our system, executives can try to identify the reasons behind the decreasing demand and take action to improve the situation.
Finally, demand data also answers questions concerning supply and demand. If you are an OTT platform, you may want to identify the type of content that exhibits an opportunity to acquire or produce. From the data on "New Girl," executives can identify shows with similar themes and storylines that have high demand. This information can then guide content acquisition and production decisions.
In conclusion, leveraging demand data to make content, acquisition, distribution, or programming decisions is a must-do for any entertainment executive. With Parrot Analytics content valuation system, executives can value content, assess a TV series' ability to drive subscriptions, mitigate churn, and make more informed content decisions. Hence, using the data from "New Girl" in Mexico can guide you in deciding what type of content to invest in, and how to acquire and distribute your content.
New Girl's travelability to Mexico in the last 30 days is 12%, which means that the audience demand for New Girl is 12% of the demand in its country of origin, United States. Click through to another market to discover how well New Girl travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular FOX‘s New Girl is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Mexico, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for FOX and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for New Girl, for example, can be assessed for a market e.g. Mexico, which can then be benchmarked against genre averages (e.g. Sitcom), using our globally standardized Demand Expressions® metric.
This page has been amended on April 18, 2024, 2 p.m. PST using global tv demand content analytics from Parrot Analytics for New Girl in Mexico. We provide our partners with essential TV analyses to help them drive better and more informed content distribution strategies. Contact us today to find out more.