The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you can use demand data to make informed content, acquisition, distribution, and programming decisions. Parrot Analytics provides an economic valuation system powered by global content demand and supply. This demand data can help you answer critical questions concerning various aspects of entertainment, including:
Content Valuation:
- How much is a specific series worth, and how much of the series’ value is being driven by demand for one of its stars?
- How can you estimate cannibalization of audiences if a title is available on multiple services?
- How can you assess the value of exclusivity?
By analyzing the demand data for “Northern Exposure,” you can see that it has 2.1 times the audience demand of the average show in Mexico over the last 30 days, and only 8.6% of all TV shows have this level of demand. This means that the show is performing well and could be a strategic asset for your streaming platform. You can also apply content valuation to an individual series or an entire library and start unbundling the value of content on any streaming service.
Subscriber Acquisition and Retention:
- Which titles should you buy if you want to keep your current audience happy or grow your audience?
By examining the demand data for “Northern Exposure” for the month of February 2024 in Mexico, you can see that audience demand for the show has decreased by 20.7%. To retain your audience’s interest, you could consider adding new titles to your streaming service, which fans of “Northern Exposure” also enjoy, such as “For All Mankind,” “Your Honor,” and “Foundation.”
Programming Decisions:
- What type(s) of content exhibit opportunity to acquire or produce?
- How can you optimize your marketing campaign ahead of premiere?
- What is the best release strategy for your content?
The demand data for “Northern Exposure” in February 2024 in Mexico shows that demand for this show has been increasing recently, and it had a demand spike early in February. To take advantage of this momentum, you could consider optimizing your marketing campaign to build buzz, releasing new seasons strategically, and exploring opportunities to produce or acquire similar content.
Franchising Opportunities and Global Expansion:
- How can you further monetize IP for your show through spin-offs or franchises?
- What content should you produce or acquire to support global SVOD expansion?
- How should funds be allocated to maximize future content investments?
By examining the Parrot Pulse for “Northern Exposure,” you can see that its longevity and momentum are outstanding, and its travelability and franchisability are okay. These indicators suggest that “Northern Exposure” could have potential for spin-offs or franchises, and it has good global demand across all platforms. Therefore, you could consider investing resources in developing a franchising strategy or capitalizing on the show’s global audience demand to expand your streaming service outside of the domestic market.
In conclusion, demand data provides critical insights into the performance, potential, and value of a TV series. The demand data analysis of “Northern Exposure” for the month of February 2024 in Mexico shows that it is a show with good demand and increasing popularity. You can use this data to make informed decisions on content valuation, subscriber acquisition and retention, programming decisions, and franchising opportunities and global expansion. By using demand data to inform your decisions, you can make the most of your investments and increase your chances of success in the competitive entertainment market.
Northern Exposure's travelability to Mexico in the last 30 days is 17%, which means that the audience demand for Northern Exposure is 17% of the demand in its country of origin, United States. Click through to another market to discover how well Northern Exposure travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular CBS‘s Northern Exposure is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Mexico, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for CBS and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Northern Exposure, for example, can be assessed for a market e.g. Mexico, which can then be benchmarked against genre averages (e.g. Comedy Drama), using our globally standardized Demand Expressions® metric.
This page has been amended on March 29, 2024, 4:35 a.m. PST using global demand datasets from Parrot Analytics for Northern Exposure in Mexico. We provide our partners with comprehensive television series workflows to help them drive better and more informed content licensing strategies. Contact us today to find out more.