The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
If you are an entertainment executive seeking to make more informed decisions regarding content, demand data can give you valuable insights. Let's take a look at how the demand data for "Obi-wan Kenobi" in Mexico in March 2024 can provide valuable insights to aid in decision-making.
Content Valuation: Television executives, such as Programming Directors, need to assess how much a content library or title is worth to their streaming platform. Using Parrot Analytics' content valuation system, you can accurately determine the dollar value contribution of any show to any platform in any region, based on global content demand and supply. For instance, we can see that "Obi-wan Kenobi" had demand 2.5 times higher than the average title in Mexico over the last 30 days, indicating that this show is worth more to a platform than an average title.
Programming Decisions: Television executives must make programming decisions based on audiences' preferences in each market. By expanding their library to include titles that are in-demand, they can attract and retain subscribers. For example, "Obi-wan Kenobi" has outstanding audience demand across all platforms globally, which means it could be a strategic asset for streaming platforms.
Acquisition Decisions: Head of Acquisitions can rely on demand data to evaluate the acquisition potential of the title. By identifying the shows that are currently growing in demand, they can be acquired early on while they are still relatively cheap or be used as leverage during negotiations. In the case of "Obi-wan Kenobi" in Mexico, we can see a significant decrease in demand by almost 44.8% in March 2024. This may indicate that Mexico's market, for now, is not a good acquisition target for the show.
Distribution Decisions: Global entertainment companies and studios need to decide which partners are the best fit for distribution of their content. Using demand data, they can ascertain which platforms to target. For example, "Obi-wan Kenobi" is performing well globally, ranking top in the USA, Bulgaria, Russia, the UK, Switzerland, Israel, Sweden, Poland, and Australia. This information means that these countries could be great distribution targets, and that there could be untapped market potential for the show.
Marketing Decisions: Television Executives, such as Sales and Marketing Executive, make decisions on how and when to release content, and how to market them. A show's momentum can help determine a marketing campaign's timing and objectives. By looking at "Obi-wan Kenobi," we can see that its momentum is outstanding, meaning that its pace of growth is favorable.
In conclusion, by analyzing demand data, television executives can make more informed decisions regarding content acquisition, distribution, programming, and marketing. "Obi-wan Kenobi" is an example that demonstrates how valuable insights regarding the show's demand in key markets can lead to decision-making that optimizes a show's potential.
Obi-wan Kenobi's travelability to Mexico in the last 30 days is 17%, which means that the audience demand for Obi-wan Kenobi is 17% of the demand in its country of origin, United States. Click through to another market to discover how well Obi-wan Kenobi travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Disney+‘s Obi-wan Kenobi is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Mexico, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Disney+ and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Obi-wan Kenobi, for example, can be assessed for a market e.g. Mexico, which can then be benchmarked against genre averages (e.g. Sci-Fi Action), using our globally standardized Demand Expressions® metric.
This page has been altered on April 18, 2024, 2:01 p.m. PST using global tv demand analytics from Parrot Analytics for Obi-wan Kenobi in Mexico. We provide our partners with smart TV series expertise to help them drive better and more informed content sales strategies. Contact us today to find out more.