The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you may be wondering how you can use audience demand data to make informed business decisions. In the case of "One Punch Man" in Mexico during January 2024, we can see how demand data can provide insights into content valuation, programming decisions, and travelability.
One of the most notable trends we see in the data is the high level of audience demand for "One Punch Man" in Mexico, with demand increasing over the last 30 days. This could indicate that the show is becoming more popular with Mexican audiences, which could have implications for content acquisition decisions. By quantifying the platform-specific marginal revenue contribution of a title based on audience demand, Parrot Analytics' content valuation system can help you determine the ROI of acquiring a specific title for any given platform, which can inform strategic acquisition decisions.
We also see that "One Punch Man" has high travelability, meaning that it has high demand internationally in addition to its home market. In the case of Mexico, we see that the demand for the show is 50% of the demand in its country of origin, Japan. This suggests that the show has international appeal, which could inform decisions around distribution strategies for global expansion.
Another area where demand data can provide insights is programming decisions. For example, we see that "One Punch Man" has high demand in the comedy genre in Mexico, which could inform decisions around programming schedules or future content investments. Additionally, by examining the top 10 global markets where "One Punch Man" is most in-demand, we can identify potential opportunities for content acquisitions or investments in regions where the show is popular.
Furthermore, specific insights into "One Punch Man" in Mexico provide information to inform strategic decision making. For instance, we can see that audience demand for the show decreased in Mexico by 64.1% during January. This decrease could represent a trend in declining popularity, highlighting a need to adjust programming decisions to maintain audience interest. Additionally, we see that fans of "One Punch Man" also like other shows such as "South Park", "Futurama", and "Family Guy". This information on consumer preferences could inform decisions on future acquisitions, content development, and talent partnerships.
In conclusion, audience demand data is a valuable tool for entertainment executives, informing decision making processes such as content valuation, acquisition and distribution, programming schedules, and audience retention. In the case of "One Punch Man," we can see how this data can provide insights into content valuation, programming decisions, and travelability, making it an essential part of market intelligence for decision makers in the entertainment industry.
One Punch Man (ワンパンマン)'s travelability to Mexico in the last 30 days is 41%, which means that the audience demand for One Punch Man (ワンパンマン) is 41% of the demand in its country of origin, Japan. Click through to another market to discover how well One Punch Man (ワンパンマン) travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular TV Tokyo‘s One Punch Man (ワンパンマン) is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Mexico, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for TV Tokyo and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for One Punch Man (ワンパンマン), for example, can be assessed for a market e.g. Mexico, which can then be benchmarked against genre averages (e.g. Japanese Animation), using our globally standardized Demand Expressions® metric.
This page has been changed on March 3, 2024, 1 p.m. PST using tv demand datasets from Parrot Analytics for One Punch Man (ワンパンマン) in Mexico. We provide our partners with smart subscription-video-on-demand expertise to help them drive better and more informed content marketing strategies. Contact us today to find out more.