The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, the success of a show is crucial, and one of the ways to ensure success is by using demand data to make more informed content, acquisition, distribution, and programming decisions. The success of "Only Murders In The Building," among other shows, highlights the power of demand data.
One way to use demand data is to understand how much a show is worth. Content valuation is an economic valuation system powered by global content demand and supply. With Parrot Analytics' content valuation system with demand data for "Only Murders In The Building," network executives can use this information to determine how much to spend on content, quantify the platform-specific marginal revenue contribution, and estimate the baseline value of the title.
Demand data can be used to understand the popularity of “Only Murders In The Building” and other shows globally. By examining the show's global performance across six dimensions, including its travelability, longevity, momentum, franchisability, and reach, network executives can evaluate the potential success of a show in different markets. Also, Parrot Analytics allows for the mapping of bias clusters by understanding what resonates with the targeted audience; therefore, producers can better optimize their content and target the right demographics while remaining on-trend.
Additionally, by understanding the audience's perception of the show in Mexico, network executives can gauge the demographics that the title resonates with the most, determining which titles they should acquire or produce to increase their chances of obtaining newer audiences. By acknowledging that the demand for the show has decreased by 11.6% during February, network executives should explore avenues that may rekindle the show’s initial success. This may mean doing targeted promotions to new viewers, setting up viewer surveys to understand what has changed since the show’s initial release, and implementing more accurate categorization or metadata to better market the show. These strategies can aid not only the underlying show but other content on the platform and optimize pre-release marketing strategies.
Additionally, demand data's use can enable decision-making around profitability and resource allocation for a given production. The ability to acquire, produce, or re-evaluate content makeup helps maintain subscribers and ultimately enhance profitability. Meanwhile, digital distribution companies may also work further on catering to individual territories' audience preferences to retain their current subscribers.
Lastly, demand data can be used to expand titles' global appeal and develop new franchises or spin-offs around already successful productions. For example, "Only Murders In The Building" has outstanding audience demand in multiple countries, highlighting the potential for global franchises.
In conclusion, demand data is an invaluable tool that can provide accurate and concise insights useful for a wide variety of decisions for executives in the entertainment industry, from making informed content decisions to identifying and reaching new audiences. By exploring demand data, the power to maximize profitability and audience retention becomes possible.
Only Murders In The Building's travelability to Mexico in the last 30 days is 45%, which means that the audience demand for Only Murders In The Building is 45% of the demand in its country of origin, United States. Click through to another market to discover how well Only Murders In The Building travels internationally.
Answer one question and put our thinking to work on your challenges.
Who are you in the industry?
Capture more value from content opportunities in Mexico as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Drama genre and assess the strengths and weakness of the competition’s content e.g. Hulu, leading to increased commercial efficiency and ROI.
Support casting decisions with empirical market data for Mexico. Contact us now to reveal hidden talent insights, through a combination of affinity and trait analysis, encompassing both global and market-based factors to determine who is truly worth an investment. Discover new business opportunities and assess the strengths and weakness of the competition’s offerings including specific titles such as Only Murders In The Building.
Produce with confidence whilst mitigating downside risks. Contact us now to decrease production risks by combining content genome insights with demand data to increase the likelihood of a successful series: Gain deep insights into character, talent, setting, plot, theme and genre preferences, including Drama. Using audience demand data, explore markets such as Mexico to discover lucrative new sales opportunities whilst evaluating the expected ROI for new series acquisitions such as Only Murders In The Building from partners like Hulu.
Studios in Mexico are now empowered to fuse art with science for the next global hit. Contact us to gain deep insights into target audiences’ character, talent, setting, plot, theme and genre preferences (e.g. Drama) - for both local and global content. Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gain a holistic view of future content performance, pre-development.
Are you seeking distribution for Only Murders In The Building? Lead global content negotiations with authority. Contact us now to discover if you should prioritize markets such as Mexico, based on country-specific audience demand - including territories where commercial rights have not yet been granted. Apply a demand-based framework to negotiations with potential distribution partners such as Hulu to maximize the deal value. Assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.
Maximize advertising revenues from new audiences in Mexico. Contact us now to leverage a return-focused selection criteria for title acquisition from Hulu by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand for specific titles such as Only Murders In The Building. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.
Acquire the best shows from partners such as Hulu to fortify your competitive position in Mexico. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Only Murders In The Building), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Drama genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as Hulu by incorporating country-specific trend and market demand factors for all markets including Mexico. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Drama. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Only Murders In The Building, including those that have not even been released. Appeal to your target markets, including Mexico, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular Hulu‘s Only Murders In The Building is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Mexico, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Hulu and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Only Murders In The Building, for example, can be assessed for a market e.g. Mexico, which can then be benchmarked against genre averages (e.g. Mystery Drama), using our globally standardized Demand Expressions® metric.
This page has been altered on March 28, 2024, 3:36 a.m. PST using global television demand datasets from Parrot Analytics for Only Murders In The Building in Mexico. We provide our partners with smart subscription-video-on-demand workflows to help them drive better and more informed content marketing strategies. Contact us today to find out more.