The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Investing in or distributing content can be a challenging decision for media executives. Will it attract new viewers? Will it appeal to specific markets? Will it maintain its demand over time? Fortunately, demand data can provide a window into audience behavior and help to make more informed decisions.
One such series to consider is "Oshi No Ko" which has attracted a 2.6 times higher audience demand compared to the average show in Mexico over the last 30 days. This information is useful in content valuation as it highlights the value this show brings in comparison to others. When compared to its demand over 90 days, the demand for "Oshi No Ko" has been increasing recently, which is a good indicator for decision makers.
It is also important to note how the show fares in different countries. For "Oshi No Ko" the demand in Mexico has decreased by 3.5% over the last month, but remains at a good level. Its top market is Japan, where it has outstanding audience demand of 5.6x. Other countries in which it performed well include the United States, France, China, Sweden, United Kingdom, and Australia. Knowing how much demand the show has in different markets can provide insight into how the show can be further distributed.
Another important metric to consider is the show's global performance, measured by the Parrot Pulse across six dimensions. For "Oshi No Ko", its worldwide audience demand is outstanding but its travelability is good. Travelability measures the show's international demand relative to its home market, suggesting the show may be popular in other countries with similar demographics to Japan. Longevity, the pace of growth, franchisability, and reach are all good indicators for investment in the show.
Analyzing specific show metadata alongside demand data can help media executives make informed decisions, especially when it comes to acquisitions and content financing. For example, "Oshi No Ko" started airing in April 2023, has 11 episodes and two seasons, with a current status. By examining demand data over monthly, weekly, or even daily intervals can give a more current and accurate snapshot of audience behavior.
In summary, demand data can provide valuable insights into audience behavior and inform investment decisions, programming strategy, content distribution, and more. Knowing how a show is performing globally, how it is resonating with different demographics, and how it stacks up against other titles can assist executives in making more informed content decisions.
Oshi No Ko (【推しの子】)'s travelability to Mexico in the last 30 days is 16%, which means that the audience demand for Oshi No Ko (【推しの子】) is 16% of the demand in its country of origin, Japan. Click through to another market to discover how well Oshi No Ko (【推しの子】) travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Tokyo MX‘s Oshi No Ko (【推しの子】) is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Mexico, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Tokyo MX and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Oshi No Ko (【推しの子】), for example, can be assessed for a market e.g. Mexico, which can then be benchmarked against genre averages (e.g. Japanese Animation), using our globally standardized Demand Expressions® metric.
This page has been changed on March 18, 2024, 12:45 p.m. PST using television demand datasets from Parrot Analytics for Oshi No Ko (【推しの子】) in Mexico. We provide our partners with extensive TV industry know-how to help them drive better and more informed content distribution strategies. Contact us today to find out more.