The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, it is essential to have insights that help you make more informed content decisions or acquisition, distribution, or programming decisions. Parrot Analytics provides demand data that enables you to understand audience demand for TV shows in real-time. Analysis of "Pasión Prohibida" for the month of March 2024 in Mexico provides a clear example of how demand data can inform content decisions.
Firstly, demand data enables content valuation. Executives can use demand data to determine how much a show is worth, how shows are performing as acquisition-driving or churn-reducing titles, and how to estimate cannibalization of audiences if a title is available on multiple services. Based on the analysis of "Pasión Prohibida," we can see that the show has 2.5 times the audience demand of the average show in Mexico over the last 30 days, indicating that demand for it is good. It also has demand that is 2.5 times the title average, revealing that the show's economic value is significant for its platform.
Moreover, demand data allows you to quantify the platform-specific marginal revenue contribution and how a title drives engagement across the rest of the catalog. This information is necessary for content decisions such as how much to spend on content and to assess a TV series' ability to drive subscriptions and mitigate churn.
Demand data also allows you to value content: how much is my content worth to another streaming platform? By examining the top 10 global markets where "Pasión Prohibida" is most in-demand over the last 30 days, we find that this TV series outperforms the demand of the average TV show (1x) in each of these markets, indicating that the show is globally valuable.
Furthermore, demand data enables you to make decisions concerning supply and demand. Demand data shows which types of content exhibit opportunities to acquire or produce. Parrot Analytics demand data would allow executives to understand which kind of content in the romance genre might have high demand in Mexico and the type of content they can prioritize for acquisition, thus helping them to make more informed acquisition decisions.
Demand data also informs the platform and network fit. Content creators that use demand data can see which platforms they should target for distribution of their content. As for "Pasión Prohibida," the demand for the show in Mexico was 80% of the demand in its country of origin, the United States. This shows that there may be an opportunity to promote the show in the US to gain more viewers in Mexico, or the show is valuable to a US streaming platform to gain more subscribers in Mexico.
Finally, demand data enables you to make competitive benchmarking decisions. Therefore, you can compare your content against other titles available on the market. This will help you understand how well your content is performing in the market and how to improve it.
In conclusion, executives should use demand data to make more informed content decisions, as illustrated by the analysis of "Pasión Prohibida." By understanding audience demand for TV shows in real-time, Parrot Analytics demand data allows executives to optimize content acquisition, distribution, programming, and valuation decisions.
Pasión Prohibida's travelability to Mexico in the last 30 days is 80%, which means that the audience demand for Pasión Prohibida is 80% of the demand in its country of origin, United States. Click through to another market to discover how well Pasión Prohibida travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Telemundo‘s Pasión Prohibida is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Mexico, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Telemundo and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Pasión Prohibida, for example, can be assessed for a market e.g. Mexico, which can then be benchmarked against genre averages (e.g. Soap Opera), using our globally standardized Demand Expressions® metric.
This page has been amended on April 18, 2024, 2:02 p.m. PST using analytics from Parrot Analytics for Pasión Prohibida in Mexico. We provide our partners with comprehensive subscription-video-on-demand insight to help them drive better and more informed content distribution strategies. Contact us today to find out more.