The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Content executives need reliable and insightful data to make informed decisions about their content, distribution, programming, and acquisitions. In this regard, demand data can provide key insights for these professionals and help them navigate highly competitive and rapidly evolving entertainment markets. A recent example is "Persona 5: The Animation" for the month of January 2024 in Mexico. Using this case as an example, we can illustrate some of the ways that demand data can support content valuation and inform strategic decisions.
Demand data can help content executives evaluate how well a TV series is performing and its current popularity level. For instance, looking at the audience demand of "Persona 5: The Animation" over the last 30 days in Mexico, the show performs above average with 2.2 times the audience demand of the average show in Mexico. In addition, the show's performance in the drama genre is shown to be outstanding with a rank of 96.8th percentile. However, it is worth noting that in the same period, the show's demand has decreased, which may indicate that its popularity is waning.
Content valuation is another area where demand data can make a significant impact. Parrot Analytics content valuation system is based on demand data, such as that provided for "Persona 5: The Animation" to help reveal the dollar value of any title, to any platform, in any region. With demand data, content executives can determine how much to spend on content, whether a specific title will bring a significant ROI to their platform, and how well that title drives engagement. Thus, they can make more informed acquisition and distribution decisions when armed with such knowledge. Similarly, the data can be used to estimate cannibalization of audiences if a title is available on multiple services and to assess the strategic value of specific titles.
Understanding what the show's fans also like can also provide insights for content executives to make informed programming decisions. In the case of "Persona 5: The Animation", fans of the show are shown to also enjoy other TV series like "Mob Psycho 100", "South Park", "The Owl House", and more. Therefore, producers or platform executives could consider pairing or recommending similar TV programs to capitalize on this overlap in viewership.
Lastly, the data surrounding a TV series’s momentum, network fit, and popularity helps content executives make decisions regarding international content expansions, marketing strategies, and subscriber retention or acquisition. Examining the top 10 global markets where "Persona 5: The Animation" is most in-demand over the last 30 days, we find that this TV series outperforms the demand of the average TV show in each of these markets. Furthermore, “Persona 5: The Animation” travelability (international demand) is outstanding, indicating significant potential for successful future international expansions. The show's momentum has also been promising according to the data.
In the fast-changing entertainment industry, understanding key demand metrics is vital to making the right decisions that deliver success. Using Parrot Analytics' demand data, entertainment executives can make informed content decisions by assessing the popularity level, content valuation, programming, and acquisition decisions, as well as targeting new markets and driving audience engagement with a more accurate understanding of the popularity of their content.
Persona 5: The Animation's travelability to Mexico in the last 30 days is 33%, which means that the audience demand for Persona 5: The Animation is 33% of the demand in its country of origin, Japan. Click through to another market to discover how well Persona 5: The Animation travels internationally.
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Acquire the best shows from partners such as Tokyo MX to fortify your competitive position in Mexico. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Persona 5: The Animation), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Animation genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as Tokyo MX by incorporating country-specific trend and market demand factors for all markets including Mexico. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
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Our TV audience measurement dataset is truly global. Discover how popular Tokyo MX‘s Persona 5: The Animation is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Over the last 7 days, people who watch Persona 5: The Animation also watch:
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Mexico, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Tokyo MX and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Persona 5: The Animation, for example, can be assessed for a market e.g. Mexico, which can then be benchmarked against genre averages (e.g. Japanese Animation), using our globally standardized Demand Expressions® metric.
This page has been renewed on April 22, 2024, 2:01 p.m. PST using global tv demand metrics from Parrot Analytics for Persona 5: The Animation in Mexico. We provide our partners with meaningful entertainment industry insight to help them drive better and more informed content investment strategies. Contact us today to find out more.
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