The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, it is crucial to take advantage of all available data to make informed content decisions. Demand data is a powerful tool for content valuation that can help you make more informed acquisition, distribution, and programming decisions. By analyzing the demand data for "Reservation Dogs" in Mexico for the month of March 2024, we can see how demand data can be used to make better decisions.
The show "Reservation Dogs" has been performing well in Mexico, with 4.3 times the audience demand of the average show over the last 30 days. The demand for "Reservation Dogs" has been decreasing slightly in recent months. Content valuation tools such as Parrot Analytics can help you determine the value of a specific title, including how it compares to other titles in the genre and how it performs in different markets.
The show's rank in Mexico dropped by 155 spots in March while maintaining its position in the crime genre, showing that the show is still well-liked among its target audience. "Reservation Dogs" has been performing better than 98.7% of all crime titles in Mexico. Additionally, it is essential to understand the show's demographics and the interests of its fans. The viewers of "Reservation Dogs" also like shows such as "Rick And Morty" and "It's Always Sunny In Philadelphia."
Examining its peak in global demand, we can see that the show peaked at 8.7 times the average over the last 12 months, showing that it has gained popularity. Furthermore, its worldwide audience demand across all platforms is outstanding, making it an excellent acquisition opportunity.
It's interesting to note that the show's demand spiked in mid-March, indicating that a particular episode or event garnered more interest. As an entertainment executive, understanding these unique data-driven insights into the show's performance in different markets can help you optimize your release strategy and pricing.
The show has outstanding audience demand in the United States, which is its number one market. However, its travelability is good, indicating that the show has significant potential in other international markets. This data can be useful in making informed acquisition decisions, as you would know which markets to target when distributing the show.
Finally, it's essential to understand the show's momentum and reach. Momentum, which measures the pace of growth, is exceptional for "Reservation Dogs," while its franchisability (spin-off potential) and reach are both good. Understanding these metrics can help you decide how to market and distribute the show effectively.
In conclusion, analyzing the demand data for "Reservation Dogs" in Mexico for March 2024 demonstrates how powerful this information can be when making content decisions. As an entertainment executive, understanding the show's demographics, interest of its fans, performance in different markets, and potential spin-off opportunities can help you make more informed acquisition, distribution, and programming decisions and increase the value of your content.
Reservation Dogs's travelability to Mexico in the last 30 days is 27%, which means that the audience demand for Reservation Dogs is 27% of the demand in its country of origin, United States. Click through to another market to discover how well Reservation Dogs travels internationally.
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Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Mexico, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Hulu and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Reservation Dogs, for example, can be assessed for a market e.g. Mexico, which can then be benchmarked against genre averages (e.g. Comedy Drama), using our globally standardized Demand Expressions® metric.
This page has been reconstructed on April 22, 2024, 2:01 p.m. PST using global demand metrics from Parrot Analytics for Reservation Dogs in Mexico. We provide our partners with valuable television competencies to help them drive better and more informed content licensing strategies. Contact us today to find out more.