The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Parrot Analytics' demand data can provide valuable insights for entertainment executives working across various areas such as content acquisition, distribution, programming, and content valuation. One such example is "Rosario Tijeras" in Mexico in March 2024.
Content Valuation: Using Parrot Analytics' demand data, content valuation can be done by assessing the value of a content library to a platform over time. For instance, "Rosario Tijeras" has an outstanding audience demand of 8.1 times the average show in Mexico over the last 30 days. It is among the top 2.7% of all TV shows in terms of demand. This data can be leveraged to value the series and estimate its worth, drive exclusive rights bidding, or to bundle with other series for licensing and sales.
Acquisition Decisions: Parrot Analytics' content valuation system enables decision makers to determine how much to spend on content. By showing how much a title contributes to a platform's bottom-line revenue, industry executives can assess whether the investment is worthwhile. For "Rosario Tijeras," the data indicates that it ranks at the 99.6th percentile in the romance genre in Mexico and has higher demand than 99.6% of all romance titles in the country. This information is useful for platform executives when making decisions on content acquisition and investment decisions.
Programming Decisions: By examining the show's audience demand in Mexico, executives can determine how to place or program the show to optimise its performance and engagement. The audience demand for the show has increased in Mexico by 16.4% in March, with a spike in demand, indicating that there is potential to increase interest and attraction. The demand also ranks "Rosario Tijeras" as the 123rd most popular show in Mexico, improving its rank by 19 spots. These insights can help to make informed programming and scheduling decisions and drive greater engagement.
Distribution Decisions: The widespread demand of "Rosario Tijeras" illustrates the show's potential to travel beyond its home market. Although travelability for the show is poor, indicating that demand outside Mexico is lower, the data shows that "Rosario Tijeras" outperforms the demand of the average TV show in each of its top 10 markets globally. An in-depth exploration of travelability insights will allow distributors to determine the regions where the show is likely to perform well and make more strategic distribution decisions.
Additionally, long-term audience demands can reveal opportunities to acquire or produce content in the future. For instance, comparing the performance of "Rosario Tijeras" over the last 30 days and a year and analyzing its peak demand, reveals an increase in its popularity by 3.3%. This information is valuable for strategic decision making and can help executives in making informed content decisions.
In conclusion, Parrot Analytics' demand data provides extensive details on audience demand for specific TV shows, which can help TV executives make more informed content decisions such as content acquisition, programming, valuation, or distribution. The above insights extracted from "Rosario Tijeras" in Mexico demonstrate how this data can inform strategic decisions and contribute to a better understanding of content value based on demand.
This is Rosario Tijeras's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Rosario Tijeras travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Azteca Uno‘s Rosario Tijeras is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Mexico, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Azteca Uno and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Rosario Tijeras, for example, can be assessed for a market e.g. Mexico, which can then be benchmarked against genre averages (e.g. Soap Opera), using our globally standardized Demand Expressions® metric.
This page has been reconstructed on April 17, 2024, 2:01 p.m. PST using tv demand data from Parrot Analytics for Rosario Tijeras in Mexico. We provide our partners with smart media industry expertise to help them drive better and more informed content licensing strategies. Contact us today to find out more.