The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Understanding demand for a TV series can help entertainment executives make more informed content acquisition, distribution, and programming decisions. Parrot Analytics uses demand data to provide valuable insights into a show's performance, audience, and market trends. Let's examine the example of "Sálvame," a Spanish TV program, to understand how demand data can inform content valuation and strategic decision-making.
One of the primary uses of demand data is content valuation. Parrot Analytics' content valuation system is based on demand data and reveals the dollar value contribution of any title, to any platform, in any region. By analyzing demand data for "Sálvame," we can learn that it is a popular show with 3.0 times the audience demand of the average show in Mexico over the last 30 days, indicating good demand. This means it has a higher value contribution to a platform compared to an average show. It is essential for decision-makers to use demand data to assess a TV series’ ability to drive subscriptions and mitigate churn, understanding how much a show is worth, and how much to spend on content.
Demand data can also inform content acquisition and distribution decisions. Analyzing the market trends for "Sálvame" in different geographies can help executives understand which markets to target when acquiring or distributing content. In this case, the show ranked second in Mexico for February 2024, indicating that it has good demand in the country and could be a viable acquisition or distribution asset. Demand data related to the show can be compared to other titles from competitors, allowing for more informed competitive benchmarking and better positioning decisions.
Additionally, demand data can provide valuable insights into audience preferences and inform programming decisions. Understanding which elements of existing content audiences like the most or which genres are resonating the most with the current audience can help executives make data-driven programming decisions. Analysis of "Sálvame" shows that it belongs to the 98.9th percentile in the reality genre in Mexico, meaning it has higher demand than 98.9% of all reality titles in the country. This information may inform executives' decisions to produce or acquire reality content.
Lastly, demand data can inform pre-release marketing and help in optimizing campaigns ahead of a show's premiere. It provides data on the show's momentum, pace of growth, and audience demand across all platforms, helping executives gauge how effective their marketing campaign is likely to be. Further analysis of "Sálvame" shows that its momentum is good, indicating that it has shown increased popularity recently.
In conclusion, analyzing demand data can provide valuable insights and inform strategic decisions for entertainment executives when it comes to content valuation, acquisition, distribution, programming, and marketing decisions. Such insights are crucial, especially in uncertain and constantly changing market conditions. Parrot Analytics can deliver these insights and offer support to its clients based on international trends across six dimensions, helping entertainment professionals make more informed decisions.
Sálvame's travelability to Mexico in the last 30 days is 18%, which means that the audience demand for Sálvame is 18% of the demand in its country of origin, Spain. Click through to another market to discover how well Sálvame travels internationally.
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Acquire the best shows from partners such as Telecinco to fortify your competitive position in Mexico. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Sálvame), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Our TV audience measurement dataset is truly global. Discover how popular Telecinco‘s Sálvame is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Mexico, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Telecinco and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Sálvame, for example, can be assessed for a market e.g. Mexico, which can then be benchmarked against genre averages (e.g. News Magazine), using our globally standardized Demand Expressions® metric.
This page has been amended on March 28, 2024, 8:47 p.m. PST using demand data from Parrot Analytics for Sálvame in Mexico. We provide our partners with comprehensive TV industry know-how to help them drive better and more informed content distribution strategies. Contact us today to find out more.